Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    GET IN TOUCH:

    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Episoder(1448)

    In My Bathroom Cabinet: Kelly's Personal Skincare Secrets Revealed

    In My Bathroom Cabinet: Kelly's Personal Skincare Secrets Revealed

    In this super candid solo episode, Kelly's spilling all the tea about her complete skincare routine that's got her face looking better than ever (if she does say so myself!). She'll walk us through her fave morning and evening products – plus how she juggles between retinol, lactic acid, and those much-needed hydration nights when our skin needs a breather. LINKS TO EVERYTHING MENTIONED: AM Skin: Dermalogica Daily Microfoliant $112 Fresh Kombucha Facial Treatment Essence $130 The 6 Peptide Skin Booster Serum $25 SkinCeuticals C E Ferulic Vitamin C $242 Charlotte Tilbury Magic Cream $149 PM Skin: Elemis Pro-Collagen Cleansing Balm $105 Skin cycling faves: COSRX Snail Mucin 96% Power Repairing Essence $19.50 Naturium Barrier Bounce $47.95 Naturium Multi-Peptide Rich Cream $49.95 Esmi Probiotic Skin Mylck $65 L'Occitane Immortelle Divine Cream $199 L'Occitane Immortelle Overnight Reset Oil-In-Serum $169 The Jojoba Company Australian Jojoba $19.95 Murad Cellular Hydration Barrier Repair Sleep Mask $85 SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Producer: Mollie Harwood Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    28 Apr 15min

    From Hair Rescue and Nail Repair to Plum Perfection: Your Winter Beauty Questions Answered

    From Hair Rescue and Nail Repair to Plum Perfection: Your Winter Beauty Questions Answered

    Youbies - we're back and ready to tackle your burning beauty questions! In this episode, we help rescue some damaged nails with our 3-month nail rehab full and we break down how to make the most of your shampoo for hair growth and thickness. Plus, Leigh's in her science lab coat again with a clever cosmetics decanting hack, and Kelly's got a makeup tip to freshen up your winter beauty routine - spoiler alert: it's plum! LINKS TO PRODUCTS MENTIONED: REPAIR YOUR NAILS:OPI Repair Mode Bond Building Nail Serum $34Sally Hansen Nail Rehab $15Manucurist Active Smooth $26Kester Black Dr. Feelgood Ridge Filler $35Dr. Badger Balm $17THICKEN YOUR HAIR:Kerastase Densifique $119Dermal Therapy Hair Restoring Shampoo $19Growth Bomb Shampoo $25Nioxin Hair Thickening System $67Dercos Energizing Stimulator Shampoo $30 LEIGH'S HACK:5-Piece Cosmetic Funnel Set $18 PLUM BLUSH TO TRY:Milani Cheek Kiss Liquid Blush in Berry Smooch $24Rare Beauty Soft Pinch Matte Bouncy Blush in 'Truth' $45Clinique Black Honey Blush $50Morphe Cheek Thrills Multi Finish Face Trio in 'Wine and Dine' $31 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Mollie Harwood Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    27 Apr 14min

     Style Inspo: 3 Game-Changing Ways To Plan Outfits With Pinterest

    Style Inspo: 3 Game-Changing Ways To Plan Outfits With Pinterest

    Hey Youbies - welcome to a little injection of fashion in your beauty feed! How do you turn Pinterest inspiration into outfits you actually wear? Mamamia’s resident style guru, Liv James, is here to spill her secrets on making trends feel personal—without getting lost in the fast-fashion churn. From curating the perfect mood board to adding your own DIY flair, this episode is packed with tips to help you build a wardrobe you love, with a little help from Pinterest. Check out LEIGH CAMPBELL: 'Exactly how I use Pinterest to plan my outfits.' FOR MORE OUTFIT INSPO: Watch us on Youtube Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. LINKS TO EVERYTHING MENTIONED: adidas Originals Samba OG Womens Maroon $179 90’s Red Leather Blazer (similar) $415 The Rise of the Viral Chanel F1 Tee Onitsuka Tiger Mexico 66 Shoes $200 BOUJEE & BUDGET Leigh Boujie: The Horse Clementine Bag $269 Leigh Budget: Meshki Presley Contrast Knit Off Shoulder Maxi Dress $189 Liv Boujie: Salomon XT 6 Women's $300 Liv Budget: Verge Girl Devyn Sequin Midi Skirt Lace $99 GET IN TOUCH: Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Leigh Campbell Guest: Liv James Producer: Grace Rouvray Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    26 Apr 26min

    Beauty Best Bits: The Best Foolproof Eyeliner Ever And A Budget-Friendly Concealer That Every Thirsty Face Could Use

    Beauty Best Bits: The Best Foolproof Eyeliner Ever And A Budget-Friendly Concealer That Every Thirsty Face Could Use

    What day is it? Oh wait, it doesn't matter it's another long weekend in Oz! But Youbies never rest so here's a replay of one of your fave episodes. In this episode we found a $15 Revlon concealer that works just as brilliantly as those fancy $50+ options (your wallet will thank you!). You'll also discover why we're obsessed with the new supersized versions of your favourite products and a game-changing eyeliner that'll make your lashes look naturally fuller. Think of this episode as your best beauty friend's honest advice on what's actually worth buying right now - enjoy! LINKS TO EVERYTHING MENTIONED: LEIGH SPENDY:Naturium The Energizer Mandelic Acid Body Wash $31.50 KELLY SPENDY:KMS COLORVITALITY Intense Gloss Treatment $39 LEIGH SAVEY:Judydoll - Slim Liquid Eyeliner $14 KELLY SAVEY:Revlon Illuminance Serum Concealer $29.95 LEIGH NEWBIE:Ms Morning Get Ready Antioxidant & Brightening Bi-Phase Face Oil $70 KELLY SORT-OF-NEWBIE:BANGN BODY Jumbo Firming Lotion $96Sunday Riley Good Genes Lactic Acid Treatment 100ml, $336 Leigh also loves: Ultra Violette Bod Brigade $77 SHOP MY STASH: KELLY:Noosa Bronze Gradual Tanning Lotion $39.95 LEIGH:Bowie The Complete Kit $144 FOR MORE WHERE THIS CAME FROM: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    24 Apr 16min

    Snail Mucin to Glass Skin: Your Ultimate K-Beauty Masterclass

    Snail Mucin to Glass Skin: Your Ultimate K-Beauty Masterclass

    Dive into the world of Korean beauty with Sarah Marie Fahd and Kelly McCarren as they unpack the glass skin phenomenon taking the beauty world by storm! In this juicy episode, our beauty gurus explore why K-beauty has become a global sensation, with its cutting-edge formulations, affordable price points, and those signature dewy finishes we're all craving. From snail mucin to peptide-packed eye patches, Kelly and Sarah Marie get hands-on with their current K-beauty favourites and share the products they're eyeing next in their quest for that coveted glass skin look. Whether you're a K-beauty devotee or curious first-timer, this episode breaks down why these Korean innovations deserve a spot in your beauty bagied" (in the best possible way!). Us, obsessed?! No way! LINKS TO EVERYTHING MENTIONED: Bring Green Toning Vita Brightening Eye Patches - $32Skin 1004 Madagascar Centella Light Cleansing Oil - $26.99COSRX Snail Mucin 96% Power Repairing Essence - $19.50Laneige Bouncy and Firm Serum - $65Beauty of Joseon Glass Skin Duo - $105.88COSRX Snail Peptide Eye Cream - $33.51Peach and Lily Glass Skin Refining Serum - $39Medicube Deep Vita C Capsule Cream - $38 SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    23 Apr 14min

    Beauty Best Bits: Hug-Proof Makeup Showdown & The 3-Second Nail Trick That Changed Everything

    Beauty Best Bits: Hug-Proof Makeup Showdown & The 3-Second Nail Trick That Changed Everything

    This was one of your faves late last year, so listen up if you want a hug-proof foundation and a game-changer to "nail" your nail art in three seconds! Watch us on Youtube LINKS TO EVERYTHING MENTIONED: Sally Hansen Miracle Gel Nail Polish Sugar Fix $18.95 OPI Infinite Shine Top Coat $25 Revlon Illuminance Glow Filter $34.99 L'Oreal Paris True Match Liquid Foundation $33.99 Charlotte Tilbury Unreal Skin Sheer Glow Tint Foundation Stick $63 NYX Professional Makeup Bare With Me Blurring Tint Foundation $27.99 Fenty Beauty Eaze Drop Blurring Skin Tint Foundation $54 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    22 Apr 17min

    The Glass Skin Treatment Everyone’s Talking About

    The Glass Skin Treatment Everyone’s Talking About

    You’ve heard of glass skin—and chances are, you want it. But how do you actually get it? In this episode of The Formula, Kelly sits down with Samantha Appel, founder of The Skinbar, Australia’s first and only dedicated skin needling clinic, to unpack the buzzy treatment that’s gone from niche to mainstream. Nivea Q10 is 50% Off at Woolworths from 16.4.25 to 22.4.25Disclaimer: Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: SkinCeuticals Silymarin CF 30ml $242https://www.adorebeauty.com.au/p/skinceuticals/skinceuticals-silymarin-cf-30ml.html? Bottao Skin Carehttps://theskinbar.com.au/collections/bottao SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Producer: Stef MacFie & Mollie Harwood Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    21 Apr 18min

    Beauty Best Bits: HELP! My Foundation Settles In All The Wrong Places

    Beauty Best Bits: HELP! My Foundation Settles In All The Wrong Places

    Beauty Best Bits: Ever noticed your makeup actually enhancing your fine lines? Same. Luckily we've found some gorgeous blurring primers to help your foundation sit perfectly. Plus, we're helping out a Youbie who is looking for the Goldie Locks of long-lasting lip products, and our roundup doesn't disappoint. Nivea Q10 is 50% Off at Woolworths from 16.4.25 to 22.4.25Disclaimer: Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently. Pure Q10: absorbed deep within the skin* LINKS TO EVERYTHING MENTIONED: MECCA MAXPout Pop Sheer Lipstick $23 Mac Frost Lipstick (similar to Mac Cruising Lipstick) $40 Revlon Super Lustrous™ Glass Shine Lipstick Rum Raisin $27 Maybelline Superstay Matte Lip Ink Poet $23.99 Lust Minerals Original Lip Gloss $32 Charlotte Tilbury Airbrush Flawless Lip Blur $54 Revlon Colorstay Suede Ink Lip Hot Girl $29.95 Sephora Collection New Cream Lip Stain $24 Designer Brands Miracle Smoother $16.99 Benefit The POREfessional Pore Minimising Face Primer $63 Trinny London Miracle Blur $49 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Erin Docherty Producer: Stef MacFie Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    20 Apr 12min

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