Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

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    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Episoder(1450)

    Retinol Rookie? Here’s How To Start Without Freaking Your Skin Out

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    26 Jan 19min

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    25 Jan 26min

    We're Obsessed With L'Occitane’s Genius New Skin Treatment

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    23 Jan 21min

    How To Nail Your 'Office Edit'

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    22 Jan 17min

    The Ultimate Powder Hack For Long-Lasting Curled Lashes

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    21 Jan 21min

    The Five-Minute Glow-Up Routine Every Mum Needs

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    20 Jan 20min

    Fridge Or Bathroom? Where Your Skincare Belongs

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    19 Jan 18min

    Style Inspo: How To Let Go Of Your Fashion Inhibitions

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    18 Jan 24min

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