Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Episoder(1451)

    Fashion Icon Collette Dinnigan On Skin Health Over Trends

    Fashion Icon Collette Dinnigan On Skin Health Over Trends

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    18 Nov 202419min

    Kelly & Leigh’s Ultimate Black Friday Sales Checklist

    Kelly & Leigh’s Ultimate Black Friday Sales Checklist

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    17 Nov 202420min

    Extra: How To Make Your Wardrobe Work Harder

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    16 Nov 202425min

    Holiday Must-Haves from Gucci’s New Collection

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    14 Nov 202419min

    10 Of The Best Beauty Advent Calendars Of 2024

    10 Of The Best Beauty Advent Calendars Of 2024

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    13 Nov 202419min

    Depuff & Sculpt Your Face In 10 Minutes

    Depuff & Sculpt Your Face In 10 Minutes

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    12 Nov 202414min

    From Salmon Sperm To Hydra Facials: What’s Booming In Skin

    From Salmon Sperm To Hydra Facials: What’s Booming In Skin

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    11 Nov 202424min

    Our Thoughts On The “Needle In A Bottle" Serum From Korea

    Our Thoughts On The “Needle In A Bottle" Serum From Korea

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    10 Nov 202416min

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