The Sherwood's from !! ROYALTY AUTO SERVICE !! Talk the Future of the Industry

The Sherwood's from !! ROYALTY AUTO SERVICE !! Talk the Future of the Industry

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In this episode, Jeff welcomes Sherwood Cook II and Sherwood Cook III of Royalty Auto for an in-depth conversation at ASTA 2025. The trio highlights the importance of advocacy in the automotive industry, emphasizing honest communication and putting the customer’s safety and best interests first. They discuss the current challenges facing independent shops, from the technician shortage to the escalating costs of tools and access to training, and explore ways to attract and retain the next generation of technicians.

Timestamps:
00:00 "Safety Over Inconvenience Prioritized"

05:41 "Rapid Channel Success Explained"

11:12 "Sharing Training for Struggling Techs"

18:27 "Passion for Lifelong Training"

22:16 Micah's Creative Remote Control Hack

30:24 Streamlined Auto Service Conversations

35:31 "Assessing Vehicle Needs Insightfully"

39:45 The Dilemma of Discounting

43:11 "Practical Repairs Over Perfection"

48:44 Passionate Mechanic's Reflection

57:09 "Mentors, Survival, and Tool Humor"

01:00:51 "First Tools and Truck Shop"

01:04:14 Budget Tools vs Premium Quality

01:08:34 Bought Used Scanner, Regret Depreciation

01:14:47 Tech Industry Workforce Shortage

01:22:30 Hands-On Summer Skills Camp


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Episoder(161)

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Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

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Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

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Like the show? Show your support by using our sponsors. Promotive can help you find your dream job. Touch HERE to see open jobs. Need to update your shop systems and software? Try Tekmetric HERELaunc...

16 Sep 20251h 52min

Technicians Quit Over Poor Recognition NOT Pay | Josh Parnell

Technicians Quit Over Poor Recognition NOT Pay | Josh Parnell

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

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Flat Rate EXPOSES Lazy Techs and that Scares the Auto Repair Industry

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

2 Sep 20252h 5min

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Dory Carlin Says Bad Management is KILLING Good Techs

Like the show? Show your support by using our sponsors. Promotive can help you find your dream job. Touch HERE to see open jobs. Need to update your shop systems and software? Try Tekmetric HERELaunc...

26 Aug 20252h 2min

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The Auto Repair Industry Needs to Fix More than Just Cars | Bryan Pollock

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

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The Auto Repair Industry is FAILING Young Techs! | Lance Mechanics from TikTok

The Auto Repair Industry is FAILING Young Techs! | Lance Mechanics from TikTok

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HERELaunch y...

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