App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

How App Store Reviews Impact Keyword Rankings

How App Store Reviews Impact Keyword Rankings

Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc

28 Feb 20185min

627: Calio Founders on Solving the Social Paradox

627: Calio Founders on Solving the Social Paradox

You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. You will discover key lessons about fundraising, why they decided to rebrand even after an Apple Feature and how they use events to promote their app. Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.

27 Feb 201831min

626: 4X Revenue with ASO with Lewis Smith

626: 4X Revenue with ASO with Lewis Smith

Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to maximize your keywords and feedback on his screenshots. Lewis Smith is an indie app developer.

22 Feb 201820min

Mobile App Localization: Is it worth it?

Mobile App Localization: Is it worth it?

Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo

21 Feb 20184min

625: How to Use Tumblr for App Downloads with Heidi Yu

625: How to Use Tumblr for App Downloads with Heidi Yu

Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.

20 Feb 201828min

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use drip email marketing to increase your sales. Ronnie Harper is the creator of Eat 2 Win.

15 Feb 201820min

How to Get Keywords Ranked on Google Play

How to Get Keywords Ranked on Google Play

Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo

14 Feb 20189min

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter packs in your games to increase sales. Doron Kagan is the Co-Founder & CEO at Game of Whales.

13 Feb 201833min

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