App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Episoder(970)

App Store Optimization Live with Steve P. Young

App Store Optimization Live with Steve P. Young

Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Aug 202056min

How to Increase Virality for Your App

How to Increase Virality for Your App

Use this simple framework to increase your app's virality. You better have users Make your customers look good Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Aug 20209min

795: How to Increase Your Subscriptions with Fritz Charles

795: How to Increase Your Subscriptions with Fritz Charles

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Your Leisure *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

4 Aug 202041min

Millions of Downloads as Indie App Developer with David Barnard

Millions of Downloads as Indie App Developer with David Barnard

David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more. David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps. Topics covered: (5:30) The mistake that beginner app developers make (7:50) The secret to getting a marketing edge (10:30) How to get massive press & Apple Features (16:01) This campaign works better than press (20:00) Build an app to sell or dominate a market? (30:42) The best traffic source for David (37:51) Subscription Paywall Best Practices (46:36) Best way to get quickest installs upon launch (49: 17) How to transition to a subscription app (59:24) Monthly vs yearly subscriptions (1:03:58) How IDFA affects mobile app monetization *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Jul 20201h 17min

794: Subscription Conversion Hacks with Murphy Brantley

794: Subscription Conversion Hacks with Murphy Brantley

Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs. Murphy Brantley is the Indie App Developer. Show Mentions - Fav app: Credit Karma - Murphy's app: Robot Call Blocker *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

28 Jul 202032min

How to Keep Games in the Top Charts with David Reichelt (July 17, 2020)

How to Keep Games in the Top Charts with David Reichelt (July 17, 2020)

Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt. Download Color Switch World on iOS and Google Play. Topics covered: (12:26) What platform did David use to build Color Switch World (15:22) Marketing for games, does it matter. (17:46) How to keep games in the top charts (25:06) Is it possible for a one-person team to succeed. (41:16) How David defines "failure" (50:16) Self publish or find a mobile game publisher. (53:06) What did David learn from working with this publisher *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

23 Jul 202059min

793: How to Position Your App in a Competitive Market with James Setzer

793: How to Position Your App in a Competitive Market with James Setzer

Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love: 1) how he uses giveaways to get his initial downloads and ratings; 2) how he studies the newest, top grossing apps to see what they are doing right. James Setzer is the Owner and Founder of DreamBuilders Simple Solutions. Show Mentions - Fav app: Asana - James's fav app of his: VPN *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

21 Jul 202032min

5 Beginner App Store Optimization Mistakes

5 Beginner App Store Optimization Mistakes

I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own? Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and subtitle for branding Optimizing screenshots Asking for reviews too late Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Jul 202013min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
utbytte
stormkast-med-valebrokk-stordalen
kommentarer-fra-aftenposten
pengesnakk
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene
aksjepodden