Leaving Academia: Becoming a Freelance Editor20 Mar 2025

The 3-Page Website Formula that Turns Visitors into Paying Clients

Many editors and coaches struggle to attract clients, and they wind up in the dreaded “feast or famine” cycle. 😱

They create a website, spend HOURS trying to make it perfect… and then get frustrated because they don’t get much traffic or, if they do, the people who visit their page don’t hire them.

I’ve been there and I get it. BUT, I have good news.

There are some very easy tweaks you can make to your site that will make potential clients MUCH more likely to reach out and inquire about your services. And that’s exactly what this episode is all about.

My guest today is Jessica Freeman. Jess is a small business website designer with over a decade of making the internet a prettier (and more profitable) place.

We discuss:

👩‍💻 the basic structure of your homepage and what it should include to have the greatest impact on your audience

👩‍💻 the next two pages you should create and what info you should put there

👩‍💻 the quick-and-dirty details of Search Engine Optimization (SEO) and some basic points to consider to make it easier for your clients to find you

I’m so grateful that Jess has joined me on the show, and I know you’re going to LOVE all the tips she shares to help you make your website clearer and more effective–and watch the clients start rolling in.

Watch this episode on YouTube or listen on your favorite podcast app.

https://youtu.be/qcdgmRUNJwA

Want more tips to super-charge your editing business and get the clients flowing in? Join our monthly membership, Digital Marketing for Academic Entrepreneurs:

AcadiaEditing.com/marketing

Curious to find out more about freelance academic editing or coaching? Get my free video series on academic editing and coaching:

https://AcadiaEditing.com/BecomeAnEditor

Want to work with Jess? You can get in touch here:

jesscreatives.com

https://www.linkedin.com/in/jessfreeman/

https://www.instagram.com/jesscreatives/

Check out Jess’s keyword research video: https://www.youtube.com/watch?v=dwLSO60thxI&t=7s

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