Still Using Your Professor Voice? Here's Why It's Hurting Your Business... and How to Stop

Still Using Your Professor Voice? Here's Why It's Hurting Your Business... and How to Stop

This week on Leaving Academia, I’m joined by former professor turned brand messaging expert Jen Liddy. She’s breaking down exactly how to market your work without losing your unique voice.


We talk about:


💬 Why most new business owners overthink their messaging

💬 How to mirror what your audience actually needs to hear

💬 The power of brand voice (and why it shouldn’t sound like your professor persona)

💬 How to make your services sound compelling—yes, even if you edit dissertations for a living


Whether you’re building a coaching or editing business, this episode will help you connect with the right people without sounding salesy or fake.


Watch this episode on YouTube or listen on your favorite podcast app.


Want to work with Jen? Contact her at jenliddy.com


And grab Jen's free guide here: jenliddy.com/backstage

Coupon code: PAULINA



Curious to find out more about freelance academic editing or coaching? Get my free video series and hear my story:


https://AcadiaEditing.com/BecomeAnEditor




0:00 - Discovering Your Brand Voice



2:20 - Differentiating Your Message



5:00 - Understanding Brand Messaging



7:30 - Mirrors and Marketing



11:15 - Finding Your Ideal Client



15:45 - Steps to Stand Out



19:00 - Crafting Your Own Persona



23:25 - The Power of the Word You



27:40 - Engaging with Your Audience



31:00 - Strategic Use of AI



34:30 - Reducing Overwhelm in Messaging



37:20 - How to Avoid Burnout in Branding



41:05 - Practical Tips for New Business Owners



45:25 - Final Thoughts on Effective Communication



49:50 - Resources for Further Learning



53:00 - Connecting with Jen Liddy

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