Sonic Sensation: Made Music Studio’s Joel Beckerman
Snap Decisions9 Des 2024

Sonic Sensation: Made Music Studio’s Joel Beckerman

When we think of branding, we usually go right to what we see. But listen up - what we hear from a brand can be just as important as any other element in its identity. Joel Beckerman is the founder of Made Music Studio, which has created sonic identities and campaign elements for top brands, like Corona, Burger King, HBO, AT&T, and Panera. Joel joins Brian and John to chime in on the power of sonic branding. Hear how Joel got started, the impact of sound stickiness, and the time his music replaced a John Williams score (yes, that John Williams). Brian and John also share some interesting holiday shopping insights from a recent client project.

Key topics & chapter markers

(00:45): Diving into holiday shopping behaviors

(08:43): Introducing Joel Beckerman

(16:04): Time and resources to create sonic logos

(21:00): Creating an in-store sonic experience

(27:43): Building sonic branding for Corona and Burger King

(32:07): Developing new sound for an iconic sound (HBO)

(33:29): Evolving music by the great John Williams

(45:18): Measuring the impact of sound

Background content

Made Music Studios


2025 Essential Retail Insights Guide - AnthologyAI

Is Your Brand on Mute? - Fast Company

The Need to be Heard - Forbes

Episoder(18)

Philly, the world’s biggest outdoor art gallery: Mural Arts’ Jane Golden

Philly, the world’s biggest outdoor art gallery: Mural Arts’ Jane Golden

A lot goes into how a city is perceived by residents and visitors. Going well beyond shaping perceptions, Mural Arts Philadelphia has been inspiring change in people and places all over the city for m...

6 Mai 202551min

Think Big, Think Fast: X&O's Eric Segal

Think Big, Think Fast: X&O's Eric Segal

The Big Game (aka The Super Bowl) keeps getting bigger. As brands try to find new ways to break through, Eric Segal, accomplished ad guy with plenty of Super Bowl advertising cred, sees a marketing wo...

7 Feb 202556min

Slingin’ it: Sling TV & Dish Network’s Jinx Joglekar

Slingin’ it: Sling TV & Dish Network’s Jinx Joglekar

We often talk about the wonderfully wacky world of TV and media. Right in the middle of it all is Jinx Joglekar, who is responsible for acquiring customers for not just one but TWO TV brands: streamin...

17 Okt 202446min

Spring Outside: REI Creative Lead Jonathan Springer

Spring Outside: REI Creative Lead Jonathan Springer

Proving brands don’t need to spend big on ad agencies, REI’s in-house creative team is delivering high-impact marketing campaigns while showcasing the brand’s true purpose. Internal creative director ...

13 Sep 202442min

Cruisin’ Through a Crisis: Xpertainment CEO Gordon Ho

Cruisin’ Through a Crisis: Xpertainment CEO Gordon Ho

All aboard for some harrowing tales from the early days of Covid. Gordon Ho, a marketing whiz and crisis communication pro, shares stories of critical decisions made during a time of utter crisis. Whe...

19 Apr 202454min

Speed to Victory: CX leader Jay Baer

Speed to Victory: CX leader Jay Baer

Welcome to the show, Jay Baer! The CX expert drops in on the show to talk about his latest book, The Time to Win. He also gives his riffs on AI, his process for building a book and collecting all thos...

20 Mar 202452min

She's Got Game: GS&P's Margaret Johnson

She's Got Game: GS&P's Margaret Johnson

Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad a...

22 Feb 202446min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden