Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product’s efficacy, branding or deeper emotional resonance. But first, a look at some of this week’s headlines including the launch of Ulta Beauty’s UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora’s growth, bolstered in part by Rhode’s buzzy launch, according to LVMH’s recent earnings; and The Body Shop’s return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

Episoder(380)

Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

In 2013, Patrick Starrr was working as a makeup artist at MAC, but when the company started cutting his time at the counter, he found himself searching for a way to share his looks with the world. Tha...

11 Jul 201938min

LimeCrime's Stacy Panagakis: 'Experiential retail is the future'

LimeCrime's Stacy Panagakis: 'Experiential retail is the future'

When Stacy Panagakis took the helm as CEO of LimeCrime just over a year ago, at the same time it was acquired by Tengram Capital, she was thrilled by the untapped potential of the brand. Since steppin...

27 Jun 201924min

Drunk Elephant's Tiffany Masterson: 'I want to be accessible to the consumer'

Drunk Elephant's Tiffany Masterson: 'I want to be accessible to the consumer'

On this episode of The Glossy Beauty Podcast, Drunk Elephant Founder and Chief Creative Officer, Tiffany Masterson sits down with beauty editor Priya Rao to discuss building a clean brand before that ...

20 Jun 201929min

RealSelf's Tom Seery: 'We're an extension of the beauty counter at Nordstrom'

RealSelf's Tom Seery: 'We're an extension of the beauty counter at Nordstrom'

When Tom Seery started content and reviews site RealSelf in 2006, he wanted to create an honest and accessible resource for people seeking information on cosmetic aesthetics and plastic surgery by foc...

13 Jun 201931min

QVC and HSN's Rob Robillard: 'We're tapping into storytelling in a modern and different way'

QVC and HSN's Rob Robillard: 'We're tapping into storytelling in a modern and different way'

When Rob Robillard, vp of integrated beauty at QVC and HSN, started his job eight years ago, he knew there was a lot of untapped potential for modernizing these legacy retail brands. In this week's ep...

6 Jun 201932min

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, wh...

30 Mai 201930min

Versed's Katherine Power: There is a lot of confusion around skin care

Versed's Katherine Power: There is a lot of confusion around skin care

When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed l...

23 Mai 201925min

Memebox's Dino Ha: We want to evolve with the discovery process

Memebox's Dino Ha: We want to evolve with the discovery process

When Dino Ha first founded Memebox seven years ago, he wanted to find a way to bring K-beauty to new audiences, especially in the United States. But as time went on and his company grew, he realized t...

16 Mai 201929min

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