Rich Brand, Poor Brand w/ David Brier | Ep 389

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: ⁠⁠https://www.linkedin.com/in/davidbrier Instagram: ⁠⁠https://www.instagram.com/risingabovethenoise/?hl=en Website: ⁠⁠https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(436)

159 - Done is Better Than Perfect — with Martha, Jule, and Lola

159 - Done is Better Than Perfect — with Martha, Jule, and Lola

This episode comes from a discussion held on Clubhouse. The topic: perfectionism. Where it comes from and why it hinders your growth. Better said (and by Winston Churchhill), “Perfection is the enemy ...

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158 - The Difference Between Art and Design — with Loyola Marymount University

158 - The Difference Between Art and Design — with Loyola Marymount University

This episode comes from a livestream we hosted via YouTube in early 2020. In it, Chris fields questions from a group of design majors visiting from Loyola Marymount University. The Q&A covers topics l...

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157 - What is experience design? — with David Schwarz

157 - What is experience design? — with David Schwarz

David Schwarz is an award-winning creative leader and one of the founding partners of acclaimed experience design agency, Hush. He’s spent his career designing brand experiences that integrate content...

6 Okt 20211h 7min

156 - You are one decision away — with Kyle Quilausing

156 - You are one decision away — with Kyle Quilausing

Once in a while we come across a story that we believe is worth sharing, even though it might not fit within the topics we generally talk about. Kyle Quilausing’s story is one of those. He’s gone from...

29 Sep 20211h 15min

155 - How to run your own YouTube channel — with Charli Marie

155 - How to run your own YouTube channel — with Charli Marie

What does it take to run your own YouTube channel? According to Charli Marie, putting in the work is a good place to start. We know that’s not the advice you wanted to hear. But that’s the practical t...

22 Sep 20211h 11min

154 - Round 5: Success leaves clues — with Mo Ismail

154 - Round 5: Success leaves clues — with Mo Ismail

In the final round, Mo and Chris discuss what success means and how you can reverse engineer someone else’s. If you’re thinking, “but how do I effectively do that?” then you are asking the wrong quest...

17 Sep 202118min

153 - Round 4: Change the plan, not the goal — with Mo Ismail

153 - Round 4: Change the plan, not the goal — with Mo Ismail

In round 4, Mo and Chris discuss goals and expectations. When it comes to setting goals, you should be uncompromising in them, but flexible in how you achieve them. If the plan is not working, change ...

16 Sep 202113min

152 - Round 3: A long term sacrifice — with Mo Ismail

152 - Round 3: A long term sacrifice — with Mo Ismail

Round 3 is all about balance. Mo asks something personal of Chris: how do you balance this uncompromising purpose and your responsibility as a husband and father? It’s a fantastic question and somethi...

15 Sep 202111min

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