#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send us Fan Mail For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Par...

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Alan Magee, Church’s Chicken

Alan Magee, Church’s Chicken

Send us Fan Mail Mark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food r...

4 Jan 202123min

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Send us Fan Mail Loyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, ...

23 Des 202025min

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Send us Fan Mail Loyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream fo...

23 Des 202024min

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Send us Fan Mail Loyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live str...

23 Des 202028min

Preferred Rewards Delivers Big Numbers for Bank of America

Preferred Rewards Delivers Big Numbers for Bank of America

Send us Fan Mail When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships. Since launching its industry-l...

21 Des 202021min

Sodexo Uses Employment Engagement to Highlight the ‘How

Sodexo Uses Employment Engagement to Highlight the ‘How

Send us Fan Mail Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hosp...

18 Des 202023min

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Send us Fan Mail Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise wi...

11 Des 202029min

GPM Grows Convenience Stores Loyalty Through M&A

GPM Grows Convenience Stores Loyalty Through M&A

Send us Fan Mail Loyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about ...

8 Des 202036min

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