89 / Aubrey McCreary: What Real Player Development Sounds Like

Coach Aubrey McCreary has spent more than two decades shaping pros — from Dame Lillard’s offseason camps to working with names like Paul Millsap, Deron Williams, Derek Fisher, and Brook Lopez. In this episode, he opens up about what real player development actually means: cutting the noise, doing less but better, and building trust that lasts longer than hype.

We talk about:
• The truth behind modern player development
• How “less is more” became his coaching core
• Spotting real heart in a player
• Teaching through silence — when to step back
• Why social media changed training (for better and worse)
• How European skill work raised the bar

It’s raw, honest, and straight from one of basketball’s true teachers.

Listen if: you’re a coach, trainer, or player chasing growth that’s real — not just viral.