EP297: Anthony Tasgal, Author & Trainer - Understanding buying behaviour from the greeks and romans

Lysha welcomes back her second cousin, Anthony Tasgal (known as Tas), for a wide ranging conversation at the intersection of ancient philosophy and modern business. Tas introduces his latest book Classical Marketing, which draws on Greek and Roman Stoic wisdom to tackle contemporary challenges like job insecurity, AI disruption and climate anxiety. Together, they explore how timeless principles of human inquiry can offer clarity in an increasingly complex world.

The episode involves conversations on the evolution of recruitment in the age of automation, where Tas presents a powerful Venn diagram connecting story telling, emotion, and memory as core to human connection and brand resonance. While AI continues to shape the future of work, Lysha and Tas champion the irreplaceable human qualities - empathy, humour and emotional depth,

Tas also breaks down the fundamentals of behavioural economics, revealing how unconscious biases and emotional triggers influence decision making in business and beyond.

The episode wraps with a discussion on emotional branding and the power of human stories. From marketing to recruitment, Lysha and Tas emphasise that people may forget what you said, but they'll never forget how you made them feel. With anecdotes, philosophy, and practical insights, this episode is a guide to building lasting human connections in an increasingly digital world.

Connect with Tas here - https://www.linkedin.com/in/tastasgal/

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Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

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