The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns.

Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.

In this video, you’ll learn:

✅ Why our Indie App Santa app was removed from the App Store

✅ How Apps Gone Free campaigns can skyrocket downloads and revenue

✅ The safe growth hacks that still work for indie developers

✅ Steve’s perspective on Apple’s controversial policies

You can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Episoder(968)

How to Increase Organic Downloads Without Changing Keywords

How to Increase Organic Downloads Without Changing Keywords

You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg

7 Aug 201810min

671: How Outlook Mobile Grew to 100 million MAU with James Colgan

671: How Outlook Mobile Grew to 100 million MAU with James Colgan

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups. James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.

6 Aug 201840min

Simple Way to Increase Day 1 Retention Rate

Simple Way to Increase Day 1 Retention Rate

You're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0

3 Aug 20187min

670: Freelance vs Indie Developer with Spencer Depas

670: Freelance vs Indie Developer with Spencer Depas

Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Spencer Depas is a mobile consultant and Android developer.

2 Aug 201824min

4 Step Process to Scaling a Growth Channel

4 Step Process to Scaling a Growth Channel

You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/pce_8oPhiiM

31 Jul 20189min

669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at B7Dev

30 Jul 201830min

The #1 Prerequisite for Mobile App Growth

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You're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/xQVBhO78Bl8

27 Jul 20186min

668: How to Create a High Converting Snapchat Ad with Timothy Armoo

668: How to Create a High Converting Snapchat Ad with Timothy Armoo

Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes.

26 Jul 201832min

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