Employer Branding Unfiltered: SE02 - Ep 1: Summer Baruth - Employer Branding Is a Mirror, Not a Magnet

Employer Branding Unfiltered: SE02 - Ep 1: Summer Baruth - Employer Branding Is a Mirror, Not a Magnet

In this engaging conversation, John Graham and Summer Baruth explore the evolving landscape of employer branding, discussing its significance beyond recruitment marketing. Summer shares her journey through various industries, emphasizing the importance of cultural intelligence, internal messaging, and the need for employer brand leaders to be disruptors. They delve into the challenges of navigating legal compliance while maintaining authenticity and the critical role of showcasing employee stories. The discussion highlights the future of employer branding, focusing on retention and the human element in a rapidly changing world. Key Takeaways: - Summer Baruth emphasizes the importance of cultural intelligence in employer branding. - The role of employer branding is evolving to include broader organizational strategies. - Employer branding should focus on retention as much as attraction. Summer's journey showcases the diverse paths into employer branding. - The distinction between employer brand and recruitment marketing is crucial for clarity. - Internal messaging is vital for maintaining employee trust and engagement. - Legal challenges are impacting how companies communicate their brand. - Summer advocates for a holistic view of employer branding across departments. - The importance of showcasing employee stories to reflect company values. - Summer's experience highlights the need for employer brand leaders to be disruptors. #employerbranding #employeestorytelling #retentionstrategies #employerbrand #strategy #recruitmentmarketing

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Episoder(18)

EB Unfiltered SE2: EP 9 - Douglas Mvududu - Recruitment Is Not Broken. We’re Just Asking the Wrong Questions

EB Unfiltered SE2: EP 9 - Douglas Mvududu - Recruitment Is Not Broken. We’re Just Asking the Wrong Questions

Recruitment is no longer just about filling roles. It is about experience, trust, and how honestly organizations show up for candidates. In this episode of Employer Branding Unfiltered, host John Grah...

16 Des 20251h 1min

EB Unfiltered SE2: EP 8 - Tynecia Walker - Policy & People: DEI, and Employer Branding with Heart

EB Unfiltered SE2: EP 8 - Tynecia Walker - Policy & People: DEI, and Employer Branding with Heart

True inclusion is not about chasing happiness. It is about creating spaces where people can experience joy, contentment, and humanity at work. In this episode of Employer Branding Unfiltered, John Gra...

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Employer Branding Unfiltered: SE02 - Ep 7: Amit Parmar - Building Trust in a Data-Driven Talent World

Employer Branding Unfiltered: SE02 - Ep 7: Amit Parmar - Building Trust in a Data-Driven Talent World

Employer branding is evolving fast, and it is no longer just about attraction. It is about retention, employee experience, and building trust through storytelling and data. In this episode of Employer...

7 Okt 20251h 4min

Employer Branding Unfiltered: SE02 - Ep 6: Shavonne Thomas - The Truth About Employer Branding

Employer Branding Unfiltered: SE02 - Ep 6: Shavonne Thomas - The Truth About Employer Branding

Employer branding is not just about filling roles. It is about creating experiences that are authentic, transparent, and deeply connected to culture. In this episode of Employer Branding Unfiltered, J...

18 Sep 202544min

Employer Branding Unfiltered: SE02 - Ep 5: Ankit Pathak - Your Employer Brand Is Not Your Culture

Employer Branding Unfiltered: SE02 - Ep 5: Ankit Pathak - Your Employer Brand Is Not Your Culture

Employer branding has never been more important or more misunderstood. In this episode of Employer Branding Unfiltered, John Graham sits down with Ankit Pathak to explore the evolving landscape of EB,...

4 Sep 202553min

Employer Branding Unfiltered: SE02 - Ep 4: Arielle Julie - Good Vibes Only: How Memorable Moments Drive EB ROI

Employer Branding Unfiltered: SE02 - Ep 4: Arielle Julie - Good Vibes Only: How Memorable Moments Drive EB ROI

In this episode of Employer Branding Unfiltered, host John Graham sits down with Arielle Julie to explore the intersection of advertising, recruiting, and employer branding. Arielle shares her journey...

21 Aug 20251h 2min

Employer Branding Unfiltered: SE02 - Ep 3: Claire De Souza - Embrace the Ugly: The Real Work of Employer Branding

Employer Branding Unfiltered: SE02 - Ep 3: Claire De Souza - Embrace the Ugly: The Real Work of Employer Branding

🎙 Unpacking Employer Branding with Claire De Souza | Employer Branding Unfiltered In this episode of Employer Branding Unfiltered, host John Graham sits down with Claire De Souza, co-founder of the E...

7 Aug 202555min

Employer Branding Unfiltered: SE02 - Ep 2: Paige Elliott - You Can’t Tell a Story That Doesn’t Align: Employer Branding in Real Life

Employer Branding Unfiltered: SE02 - Ep 2: Paige Elliott - You Can’t Tell a Story That Doesn’t Align: Employer Branding in Real Life

What happens when storytelling, data, and authenticity collide in the world of employer branding? In this episode, John Graham sits down with Paige Elliott, a bold force in the EB space, to unpack wha...

24 Jul 202555min

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