#175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic

#175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences? 00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks? 00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have? 00:16:42 — Question #4: How far away are we from “autonomous” marketing? 00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn? 00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment? 00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands? 00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow? 00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards? 00:30:24 — Question #10: How do you see AI being used in the non-profit sector? 00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI? 00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI? 00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption? This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

Episoder(178)

#145: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update

#145: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update

After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn’t take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI’s surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal executive order on AI education.  Access the show notes and show links here Timestamps: 00:05:49 —o3 and o4-mini, and AGI 00:17:21 — AI-Caused “Quiet Layoffs” and Impact on Jobs 00:31:46 — White House Plan for AI Education 00:36:04 — Other OpenAI Updates 00:43:04 — Ethan Mollick's Criticism of Microsoft Copilot 00:46:43 — Era of Experience Paper 00:54:23 — Chief AI Officers at Companies 00:58:54 — Anthropic Researcher Says There Is a Chance Claude Is Conscious 01:07:03 — xAI Funding and Updates 01:11:07 — Other AI Product Updates 01:13:40 — Listener Questions This episode is brought to you by our AI for B2B Marketers Summit: Join us and learn valuable insights and practical knowledge on how AI can revolutionize your marketing efforts, enhance customer experiences, and drive business growth. The Summit takes place virtually from 12:00pm - 4:45pm ET on Thursday, June 5. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to b2bsummit.ai  This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

29 Apr 1h 17min

#144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch

#144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch

Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for you. Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes that even further by replacing 80% of its support team with a bot, and actually boosts performance. Plus, Sam Altman gets grilled at TED, Apple’s AI efforts fall flat, and Paul shares what it was like inside the Sphere for Google’s Wizard of Oz AI experience.  Access the show notes and show links here Timestamps: 00:03:38 — ChatGPT Memory 00:13:59 — Shopify CEO’s Leaked “AI First” Memo 00:20:20 — Databox Replaces 80% of Support Team with AI 00:28:25 — Google Cloud Next ‘25 and Google Updates 00:36:44 — OpenAI Will Release o3 and o4-mini After All 00:41:07 — Sam Altman Comments at TED 00:50:15 — OpenAI Pioneers Program 00:53:00 — OpenAI Reduces Model Safety Testing Time 00:57:07 — Llama 4 Release and Controversy 01:00:45 — AI Copyright and Creator Rights 01:05:52 — Anthropic $200 Per Month Subscription 01:08:43 — Behind the Scenes of Apple’s AI Failures 01:12:26 — Writer Releases AI HQ 01:16:07 — Ex-OpenAI CTO’s Startup Making Big Moves 01:20:29 — Deep Research’s Impact on Agencies 01:25:41 — Listener Questions Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

15 Apr 1h 31min

#143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test

#143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test

OpenAI just raised an astounding $40B to build AGI—and it might not be as far off as you think. In this episode, Paul and Mike break down new predictions about AGI, why DeepMind and Google are bracing for impact, and how Amazon is quietly stepping into the AI agent arms race. Plus: OpenAI’s going “open,” Claude launches a full-on AI education push, debate on whether AI can pass the Turing Test, and Runway raises $300M to rewrite Hollywood norms. Access the show notes and show links here Timestamps: 00:04:22 — ChatGPT Revenue Surge and OpenAI's Latest Fundraising 00:13:11 — Timeline and Prep for AGI 00:27:10 — Amazon Nova Act 00:34:24 — OpenAI Plans to Release Open Model 00:37:48 — Large Language Models Pass the Turing Test 00:43:47 — Anthropic Introduces Claude for Education 00:47:59 — Tony Blair Institute Releases Controversial AI Copyright Report 00:52:36 — AI Masters Minecraft 00:58:41 — Model Context Protocol (MCP) 01:03:30 — AI Product and Funding Updates 01:08:07 — Listener Questions Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

8 Apr 1h 14min

#142: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X

#142: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X

This week, Paul and Mike are together again, with 60+-minute podcast episode focused on another wild week in AI. From ChatGPT’s jaw-dropping new image generator and the viral Studio Ghibli craze (and controversy) to Google’s Gemini 2.5 update and the launch of OpenAI Academy—there’s no shortage of major moves. Plus: updates to GPT-4o, the rise of “vibe marketing,” xAI’s acquisition of X, and what it all means for the future of work, creativity, and coding. Access the show notes and show links here Timestamps: 00:03:01 — ChatGPT’s New Image Generator 00:13:59 — Backlash Against ChatGPT, Meta Copyright Violates 00:23:49 — Google Gemini 2.5 00:29:52 — OpenAI Academy 00:34:07 — More OpenAI Updates (GPT-4o, New Features, and OpenAI Revenue, Funding) 00:38:35 — Vibe Marketing 00:44:37 — xAI Acquires X 00:48:43 — New Anthropic Paper Traces the Thoughts of LLMs 00:53:04 — Replit CEO: “I No Longer Think You Should Learn to Code” 00:56:37 — McKinsey State of AI Research 01:00:03 — Inside the Drama and Deception at OpenAI 01:02:03 — Empire of AI Book by Karen Hao 01:04:01 — Runway Gen-4 01:07:07 — Microsoft Researcher and Analyst Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

1 Apr 1h 13min

#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating

#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating

The future of AI is arriving faster than most are ready for.  In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think.  Access the show notes and show links here Timestamps: 00:01:08 — Origins of the Series 00:11:17 — The Pursuit of AGI 00:14:51 — What is AGI? 00:22:15 — What’s Beyond AGI? Artificial Superintelligence 00:32:20 — Setting the Stage for AGI and Beyond 00:40:54 — The AI Timeline v2 00:51:25 — LLM Advancements (2025) 00:59:26 — Multimodal AI Explosion (2025 - 2026) 01:03:53 — AI Agents Explosion (2025 - 2027) 01:10:46 — Robotics Explosion (2026 - 2030) 01:14:50 — AGI Emergence (2027 - 2030) 01:17:56 — What’s Changed? 01:21:10 — What Accelerates AI Progress? 01:24:53 — What Slows AI Progress? 01:31:06 — How Can You Prepare? 01:38:49 — What’s Next for the Series? 01:40:17 — Closing Thoughts Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy

27 Mar 1h 46min

#140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple’s AI Woes

#140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple’s AI Woes

This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman’s teaser of a new creative writing model that blurs the line between human and machine—there’s a lot to unpack. Plus: Google’s AI infrastructure bets, Claude’s web search rollout, and a new study showing how AI is transforming team dynamics and boosting productivity inside companies.  Access the show notes and show links here This episode is presented by Goldcast.  Goldcast is a B2B video content platform that helps marketing teams easily produce, repurpose, and distribute video content. We use Goldcast for our virtual Summits, and one of the standout features for us is their AI-powered Content Lab. If you're running virtual events and want to maximize your content effortlessly, check out Goldcast.  Learn more at goldcast.io. This episode is also presented by our Scaling AI webinar series.  Register now to learn the framework Paul Roetzer has taught to thousands of corporate, education, and government leaders. Learn more at ScalingAI.com and click on “Register for our upcoming webinar” Timestamps: 00:05:01 — NY Times Writer “Feeling the AGI” 00:15:00 — AI Action Plan Proposals 00:24:13 — Sam Altman Teases New Creative Writing Model 00:30:21 — Claude Gets Web Search 00:31:59 — AI’s Impact on Google Search 00:36:35 — Anthropic’s Strong Start to the Year 00:40:19 — It Turns Out That Gemini Can Remove Image Watermarks 00:44:32 — Google Research on New Way to Scale AI 00:48:42 — New Research Shows How GenAI Changes Performance in Corporate Work 00:57:18 — The Time Horizon of Tasks AI Can Handle Is Doubling Fast 01:05:14 — Apple Comes Clean on Siri AI Delays 01:08:51 — OpenAI Agents May Threaten Consumer Apps 01:14:03 — Powering the AI Revolution 01:17:44 — Google Deep Research Tips 01:21:14 — Other Product and Funding Updates Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

25 Mar 1h 29min

#139:  The Government Knows AGI Is Coming, Superintelligence Strategy, OpenAI’s $20,000 Per Month Agents & Top 100 Gen AI Apps

#139: The Government Knows AGI Is Coming, Superintelligence Strategy, OpenAI’s $20,000 Per Month Agents & Top 100 Gen AI Apps

AGI remains a major focus for government officials and AI experts alike, and this week on The Artificial Intelligence Show, Mike and Paul weigh in with their insights. Our hosts break down the latest AGI news, the strategy behind superintelligence, OpenAI’s rumored $20,000-per-month AI agents, Andreessen Horowitz’s latest Top 100 Gen AI Apps, Google’s AI overviews, and more in our rapid-fire segment. Access the show notes and show links here 00:04:08 —The Government Knows AGI Is Coming 00:26:08 — AGI and Jobs 00:35:28 — What to Do About AGI and Beyond 00:44:59 — This Scientist Left OpenAI Last Year. His Startup Is Already Worth $30 Billion. 00:48:48 — Ex-DeepMind Researchers’ Aims for Superintelligence 00:54:35 — Human-to-Machine Scale for Writers Recap 01:00:11 — Google AI Overviews 01:03:57 — The Top 100 Gen AI Consumer Apps 01:07:21 — 25% of startups in YC's batch have codebases that are nearly fully AI-generated 01:09:52 — The Humanoid 100: Mapping the Humanoid Robot Value Chain 01:13:12 — Listener Questions This episode is brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

11 Mar 1h 19min

 #138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

#138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and the impact of AI on writing. Plus, don’t miss our rapid-fire roundup covering even more developments in AI. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 4:30pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Timestamps: 00:04:55 — GPT-4.5 00:19:58 — Claude 3.7 Sonnet 00:28:20 — Amazon’s New Alexa 00:40:13 — Apple Siri in 2027  00:46:02 — ChatGPT Deep Research Now Available to All Paying Users, & Voice Mode for All 00:52:22 — Agency > Intelligence 01:00:22 — Meta plans standalone Meta AI app  01:04:33 — Robots in the Home and Workplace 01:08:35 — Lmarena.ai Prompt-to-Leaderboard 01:11:43 — David Perell on how writing is changing thanks to AI 01:17:01 — AI’s Impact on the Future of HubSpot 01:21:15 — Listener Questions 01:23:43 — AI Text to Voice Releases Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

4 Mar 1h 30min

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