599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling credit card terminals out of her car to pioneering the first subscription-based payment processor, raising over $500M in capital, and scaling a company now generating $120M+ in revenue. From turning down a $17.5M acquisition offer to building an omnichannel platform before “fintech” was even a word, Suneera breaks down the strategies, resilience, and leadership lessons that took her from a scrappy founder to one of the most successful female entrepreneurs in tech. What you’ll learn from this interview: • How Suneera turned a rejected idea into a billion-dollar company • The scrappy marketing tactics that got her first 250 customers • Why she turned down a $17.5M acquisition offer early on • The lessons from raising over $500M in funding and navigating investors • How to build an MVP using white-label solutions and customer feedback • The importance of execution and focus over “big ideas” • Why resilience, intuition, and community are critical for long-term success • The rebrand from FatMerchant to Stax and what it taught her about scaling By the end of this interview, you’ll walk away with proven insights for scaling a fintech or SaaS company from zero to unicorn status—so you can apply the same strategies to grow your own business with focus and resilience. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundrhttps://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH SUNEERA MADHANI Website → https://staxpayments.com/ Instagram → https://www.instagram.com/suneeramadhani/ LinkedIn → https://www.linkedin.com/in/suneeramadhani/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast

Episoder(582)

572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because...

11 Jul 202510min

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She revea...

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570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy ...

27 Jun 202559min

569: The Email Expert - How to Get Your Customers Attention

569: The Email Expert - How to Get Your Customers Attention

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most eco...

20 Jun 202548min

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a ha...

13 Jun 20251h 19min

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a b...

6 Jun 202545min

566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'

566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar...

30 Mai 202555min

565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking...

23 Mai 202546min

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