Girl Gang Craft The Podcast6 Jun 2024

Fruitful Biz Ventures with Jennie Lennick

Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie's fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists.

Key Moments:

✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged

✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production

✿ "And that's when I decided that it was time to go." When Jennie made the call to close her storefront doors for good after not meeting profit margins

✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show

Shop at JennyLemons.com for your own special treat! Use Code GGC for 15% off your order site wide.

Follow Jennie on instagram @JennyLemons

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Apply to Faire at faire.com/apply/girlgangcraft

Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at

girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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