🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.


No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink).


On today’s pod, Ty tells you and us all about…


  • Nick & Jack giving OV a free ad on their newsletter in 2016
  • “Recreation” as OV’s “ownable term”
  • Pro tip: Use your college email address
  • Her 4-Step Formula for Building Community
  • The ultimate “Financial Trick shot”: The Tote Bag
  • What really happened with the Outdoor Voices breakup drama
  • The call that brought her back to Outdoor Voices
  • If the Direct-To-Consumer biz model has a future
  • Why “horse girl” is the next fashion trend


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Episoder(1571)

🧑‍🚀  “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals.Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it’s bringing something new.Plus, the untold origin story of… the Skateboard.$SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “The Skateboard 🛹 Defying Physics & Freaking Out Parents for 60 Years”Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Jul 22min

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled… It’s Plot Twist Packaging.South Park snagged a $1.5B deal with Paramount, which just sold for $8B… things got awkward.Sydney Sweeney is causing an economic boom… whatever she touches, the stock pops.$DNUT $OPEN $RKT $KSS $PARAWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Jul 22min

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, and Chris is leading it. Slate’s not just building the lowest-priced electric truck on the market ($25K), it’s also the craziest: No radio, no touchscreen, no tech whatsoever. We (jokingly) call it the “Amish-Inspired Electric Car.” And she built hype for the launch by creating a bunch of fake companies (true story).So in today’s interview from our live Chicago show, Chris explains how it’s possible to build and sell a car for $25. She’ll tell us the craziest idea they *didn’t* launch, why they crash half their vehicles on purpose, and what she thinks of President Trump’s EV moves.Want to SEE the live show in action? Watch it on YouTube or check out the highlights on Instagram @tboypod.——————Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Pokemon 🐲Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Jul 25min

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but our usual daily Takeaways you know & love.#1: Michael Jordan’s mansion is now on Airbnb ($17K/night)… but can it boost the stock?#2: Mattel’s Uno card game is expanding into movies & theme parks… by borrowing a strategy from Duolingo.#3: Amazon just acquired an AI listening device to be your personal assistant… can it make the iPhone a dumb phone?#4: The Tour de France ends this weekend… and the $150M event is the wildest outlier in the business of sports.Want to see the LIVE show in action? Watch it on YouTube or check out the highlights on Instagram @tboypod.$ABNB $AMZN $MAT—————————————Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Pokemon 🐲Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jul 31min

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has given their website a makeover… because chatbots read websites, not people.As Shark Week goes full hammerhead, sharks are at all time highs…$KO $SPOT $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Pokemon 🐲Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Jul 23min

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots.About ½ of all zippers are made by 1 company: YKK… it’s the most international brand on earth.WNBA All-Stars wore pay-protest t-shirts on the court… so we’re breaking down the salary negotiation.Plus, the untold origin story of the most valuable franchise in history… Pokemon.$TSLA $LEVI $NTDOYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “Pokemon 🐲Little Monsters That Played Their Cards Right”Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Jul 23min

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

There’s a secret app for influencers to get anything for free… and now we know about it.The reason the Late Show industry is getting canceled? Partly business, partly politics… and partly podcasts.“Crypto Week” passed America’s 1st three Bitcoin laws… and it reminds us of Julius Caesar.The newest trend in coffee… is serving it in giant plastic buckets.$PARA $NFLX $BTCWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Michelin Star Ratings ⭐Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Jul 21min

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

TBOY Live Chicago, July 23rd - tickets on sale here: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThe Chainsmokers’ music duo launched a VC fund… but their investing secret is their schedule.Uber is spending $2B on Lucid’s luxe electric cars to deliver its founder’s original dream… robo-chauffeurs. The Fed & President Trump are in a situationship… and it's Wall Street’s biggest soap opera.Plus, the new Super Man movie is driving dog adoption interest… up 513%.$UBER $LCID $COINWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Jul 23min

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