Pressure Makes Diamonds: The Fashion Show That Nearly Killed Us
Pretty Busy30 Jul 2025

Pressure Makes Diamonds: The Fashion Show That Nearly Killed Us

In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast. Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operate under pressure-and why sometimes, that’s exactly where the magic happens. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(22)

Episode 5: A New York Minute with Josh

Episode 5: A New York Minute with Josh

Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite ...

23 Jun 40min

Episode 4: Changing My Mind

Episode 4: Changing My Mind

Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Jun 26min

Episode 3: The Odd Muse Brand Book

Episode 3: The Odd Muse Brand Book

Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book. Pretty Busy...

9 Jun 35min

Episode 2: Log Off A Little

Episode 2: Log Off A Little

Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding. Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/ Learn...

2 Jun 30min

Episode 1: Welcome to Pretty Busy

Episode 1: Welcome to Pretty Busy

Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Mai 25min

Solo: I'm Engaged

Solo: I'm Engaged

Aimee shares the exciting life update you've all been waiting for on this week's solo episode... Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Jan 23min

Stefanie Sword-Williams: Make Yourself Noticeable

Stefanie Sword-Williams: Make Yourself Noticeable

Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown. Learn more about your ad choices. Visit megaphone.fm/adch...

21 Jan 58min

Solo: New Year, New Aimee

Solo: New Year, New Aimee

Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026! Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Jan 27min

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