Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research and article on how millennials are reshaping wine collecting and consumption. Key Takeaways: Younger generations appreciate wine and are willing to spend, but they seek different experiences. Millennials and Gen Z care about what a brand stands for and its values. Making wine fun through storytelling and unique experiences helps connect with modern consumers. Kathleen’s article in the Wine Enthusiast magazine on the investment habits of millennials is available online at: https://www.wineenthusiast.com/culture/wine/millennials-wine-collecting/?srsltid=AfmBOoqOR-iiqNks-VGy34Qj7XcY1Whsr28PhSC0U3qiMd1fySx6Kp0T More about the guest: Kathleen Willcox is a journalist who writes about food, wine, beer, and popular culture. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Food & Wine, The Drinks Business, Wine Industry Advisor and many other publications. She recently coauthored, with Tessa Edick, “Hudson Valley Wine: A History of Taste & Terroir.” She lives in Saratoga Springs, New York. Connect: Linkedin: https://www.linkedin.com/in/kathleen-willcox-7a46074/ Instagram: https://www.instagram.com/kathleenwillcox/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2544)

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

This episode will bring listeners on a journey to two Asian markets for Italian wine, Hong Kong and Japan. Monty Waldin meets Roddy Ropner, director at Wellspring Wines in Hong Kong, to discuss Asian market, wine education, Barbaresco and Soave! Tune in for another episode of our “Let’s talk wine biz – #wine2wine series”!

30 Apr 201815min

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Luca D’Andrea, export manager at the Corvezzo Winery in Veneto. Luca talks about sustainable viticulture in the estate, which is also certified vegan and features the largest vineyard extension for organic Prosecco. Join Monty and Luca for some interesting conversations about Prosecco, Prosecco col fondo and the latest Prosecco trends!

24 Apr 201816min

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.

23 Apr 201820min

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

In this podcast Monty Waldin meets Alessandro Medici, the youngest generation of the Medici at the Medici Ermete winery in Emilia-Romagna. Alessandro talks about how the perception and consumption of Lambrusco has changed worldwide, from its popularity in the 1970s when James Bond would ask for a glass of Lambrusco instead of Champagne, to a kind of downgrading as “cheap” wine in more recent years. Alessandro tells the story of his family along with their contribution to a Lambrusco renaissance and a commitment to make sophisticated and refined Lambrusco wines. Tune in also to discover food pairings with Lambrusco and Medici’s organic viticulture in one of their vineyards!

17 Apr 201823min

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Is wine snobby? Created by Logan Lee, Wine Awesomeness brings wine to millennials in an alternative and catchy way. Tune in to Episode 98 of the Italian Wine Podcast and listen to Monty Waldin chatting to Logan on how to create a digital and fun way to discover the world of wine (with no snobbery!). Join us for our weekly episode of the Let’s Talk Wine Biz - #wine2wine series.

10 Apr 201813min

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Leonardo Bellaccini, oenologist at San Felice Group in Castelnuovo Berardenga in Chianti Classico, Tuscany. Monty and Leonardo talk about viticulture and climate change as well as the markets for Chianti wines. Leonardo also discusses the tradition of vin santo and food and wine pairings with Chianti Annata, Riserva, and Gran Selezione. Tune in also to find out San Felice’s future plans of expansion!

10 Apr 201823min

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Paul Howard wine writer, educator. and owner of WineAlchemy Limited an expert in blockchain. Paul and Monty discuss the perception of Italian wine on the English market and the ins and outs of blockchain. Tune in to learn more about blockchain technology in the wine industry!

9 Apr 201816min

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Alessandra Boscaini at Masi Agricola in the Veneto region. This iconic family winery, at the heart of the Amarone revolution, was founded in 1772 and has been very successful internationally. Monty and Alessandra talk about Masi’s foreign markets in the United States and China. They also talk about climate change and the organic projects in Argentina and Tuscany of the Masi Group.

3 Apr 201815min

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