Beyond The Sale27 Okt 2025

The Videographer Behind Gavin Rubinstein, Matt Lancashire and Graya’s Property Listings

He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online. Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing. You’ll hear 0:00 - How it all began 2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots 3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein 6:42 - The social media content strategy the top performing agents swear by 08:02 - Is there proof that these viral videos actually sell homes? 9:00 - How much should agents be spending on social media? 10:30 - The importance of finding the right videographer 12:46 - The future of real estate marketing 16:20 - Has XMedia turned away agents before? 18:13 - The one piece of content you need to have on your social media profiles 22:13 - Should you be using paid Meta ads to promote your agency? 24:54 - What’s next for XMedia 27:35 - Rapid Fire … and SO much more. Want to work with Tom and XMedia? Find out more here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

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Episoder(42)

What 2 Real Estate Directors Wish They Knew When They Started in the Industry

Expectations vs. Reality: Real Estate Edition. Let’s just say we’ve seen a lot happen in the Australian Real Estate Industry 😅 Coming up to the end of the year, and with Kirst about to have her sec...

1 Des 202527min

REPLAY Simone Azzi: How to Avoid Bad Reviews in Real Estate (and Build a 20 Year Career Doing It)

With 20 years in the game, zero sick days, and one of the most recognisable names in Sydney’s Inner West… Simone Azzi from Belle Property has built her reputation on consistency, authenticity and an u...

24 Nov 202537min

REPLAY Marty Fox: The Systems Behind WHITEFOX’s Insane Growth & Is The Block AU Scripted?

Most agents dream of running a successful office.Marty Fox built seventeen. From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on ...

10 Nov 202544min

Shane Spiteri: I haven't told the full truth... What I Hid for 35 Years and Why I’m Leaving Real Estate

“I’m still getting people asking me ‘What the f*ck have you done?” He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career… B...

3 Nov 202530min

“I Don’t Have to Cold Call Anymore” - How @brisbaneagent Built His Client Base

Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his cont...

20 Okt 202534min

Michael Bacon’s Secrets to Getting 500k+ Property Views & Being Co-Director at 26

What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself? As Co-Director at Pl...

13 Okt 202550min

Cohen Handler’s Jordan Navybox: Brisbane Property, Off Market Deals & the Olympics Pressure that’s Still to Come

Brisbane is booming. The population is growing, but houses aren’t being built fast enough and the Olympics are about to put a lot more pressure on the market. So what does that actually mean if you’...

6 Okt 202537min