How Heather Waisanen from Coastal Maverick, Owns It
Own It28 Okt 2025

How Heather Waisanen from Coastal Maverick, Owns It

This week on Own It we’re talking to Heather Waisanen from Coastal Maverick. Her firm is a custom out of home consulting company. That segment of the advertising world became her passion and she has built an amazing company around it. Heather was a gymnast in her younger years and wound up as a gymnastic coach living in places like the Grand Caymans and South Africa out of college. She’s based in Florida now and has such a smart outlook on our business, client success and certainly how we can attack the gender gap in agency ownership. We so love the different perspectives we bring to the table on this podcast. Heather adds so much to that. You can find links to Heather Waisanen‘s LinkedIn Profile and Coastal Maverick’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

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Episoder(192)

How Rene Ryan from Backpocket Agency, Owns It

How Rene Ryan from Backpocket Agency, Owns It

This week on Own It we’re talking to Rene Ryan from Backpocket Agency.  Her firm is a boutique agency that drives engagement for its clients. She’s spent the last 20 years at several firms in the cont...

30 Jun 38min

How Beth Johnson from RP3 Agency, Owns It

How Beth Johnson from RP3 Agency, Owns It

This week on Own It, we’re talking to Beth Johnson from RP3 Agency. It is a full-service creative agency that cuts through the tsunami of sameness with wildly original ideas that drive results. She fo...

23 Jun 40min

How Lauren Bello of Sia Partners, Owns It

How Lauren Bello of Sia Partners, Owns It

This week on Own It we’re talking to Lauren Bello from Sia Partners. She joined the firm as a partner two years ago after several years at Ready Set Rocket where she ultimately served as CEO. Sia Part...

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How Erika Saracco from Colorwheel Digital, Owns It

How Erika Saracco from Colorwheel Digital, Owns It

This week on Own It we’re talking to Erika Saracco from Colorwheel Digital. Her firm specializes in integrated marketing strategies that connects brands with audience across earned, owned and paid cha...

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How Leah Lane from Strong Brew, Owns It

How Leah Lane from Strong Brew, Owns It

This week on Own It we’re talking to Leah Lane from Strong Brew. Leah came to ownership through the entertainment industry as a television producer. But building shows is just as good a training groun...

2 Jun 41min

How Suzanne Powers from All&, Owns It

How Suzanne Powers from All&, Owns It

This week on Own It we’re talking to Suzanne Powers from All&. She and her partner Jennifer Breithaupt founded the firm a little over a year ago. Suzanne spent many years at McCann, Crispin Porter + B...

26 Mai 35min

How Stacey Gertsen and Courtney Worthman of Main Character, Own It

How Stacey Gertsen and Courtney Worthman of Main Character, Own It

This week on Own It we’re talking to Courtney Worthman and Stacey Gersten from Main Character. Their firm’s goal is to make their client’s brands the Main Character in stories, the marketplace and imp...

5 Mai 41min

How Jenna Cummings of Rival, Owns It

How Jenna Cummings of Rival, Owns It

This week on Own It we’re talking to Jenna Cummings from Rival. She is originally from Spokane, Washington, but is now based in London, England. One of the things she says she loves about ownership an...

28 Apr 53min

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