How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(666)

Cruise Ship Wars | A Shot Across the Bow | 3

Cruise Ship Wars | A Shot Across the Bow | 3

As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean the...

17 Jul 202443min

Cruise Ship Wars | Making Waves | 2

Cruise Ship Wars | Making Waves | 2

After his bitter exit from Norwegian Cruise Line, Ted Arison has limited time to make his new company Carnival a success. With little funds and one run-down ship, the odds are stacked against him. Mea...

10 Jul 202445min

Cruise Ship Wars | Anchors Aweigh! | 1

Cruise Ship Wars | Anchors Aweigh! | 1

In 1950, an enterprising Miami businessman has the idea to use a passenger liner to ferry retired Floridians to the Caribbean. He makes their time on board the ship as much a part of the appeal as the...

3 Jul 202440min

College Football Wars | Where the Pac-12 Went Wrong  | 5

College Football Wars | Where the Pac-12 Went Wrong | 5

The Pac-12 was one of the most prestigious college football conferences in the nation, until its leading schools left for greener pastures with heftier media deals. Now, with only two teams left, the ...

26 Jun 202438min

College Football Wars | Fragile Alliance | 4

College Football Wars | Fragile Alliance | 4

It’s George Kliavkoff’s third week in charge of the Pac-12. But his new job will become a nightmare when the SEC makes a play that’ll send panic through entire the college football scene.Listen to Bus...

19 Jun 202436min

College Football Wars | The Fumble | 3

College Football Wars | The Fumble | 3

With the College Football Playoff boosting the sport’s worth, the rivalry between the Power 5 conferences is heating up. But as the Big Ten thrives, the Pac-12 will find itself trapped by its past.Lis...

12 Jun 202433min

College Football Wars | The New Champions | 2

College Football Wars | The New Champions | 2

Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.Listen to Business Wars on...

5 Jun 202435min

College Football Wars | Title Fight | 1

College Football Wars | Title Fight | 1

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.Listen to ...

29 Mai 202439min

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