Cereal Wars - Going Soggy | 6
It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal cr...
31 Jul 201924min
Cereal Wars - Trix of the Trade | 5
It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among ...
29 Jul 201925min
Cereal Wars - Cereal Offenders | 4
It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now...
24 Jul 201926min
Cereal Wars - Sugar Rush | 3
World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a m...
22 Jul 201924min
Cereal Wars - Breakfast of Champions | 2
It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to st...
17 Jul 201925min
Cereal Wars - A Divine Mission | 1
It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek...
15 Jul 201924min
Gibson vs Fender - The Future of the Electric Guitar | 7
Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation b...
10 Jul 201926min
Gibson vs Fender - Attack of the Robot Guitars | 6
In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands...
8 Jul 201924min
