Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE
CX Today29 Okt 2025

Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE

CX Today's Charlie Mitchell hosts a conversation about how mapping out customer service experience and uniting the team around those maps. To dig into the challenges and opportunities, he's joined by: Katie Stabler, Founder of CULTIVATE Customer Experience by Design Paul Hughes, Head of CX Sales for the UK, Ireland & South Africa at Mitel Early in the discussion, Stabler emphasizes why journey mapping often falls short, and how bias, poor data application, and siloed thinking can dera...

Episoder(365)

No Breach, Real Risk: The Data Privacy Threats CX Leaders Can’t Ignore

No Breach, Real Risk: The Data Privacy Threats CX Leaders Can’t Ignore

When headlines scream "data leak" but companies claim "no breach," customers are left confused—and trust takes a hit. In this CX Today interview, Ron Zayas, CEO of Ironwall by Incogni, explains why a ...

12 Feb 17min

AI Hype Is Over – Now Contact Centers Need Results

AI Hype Is Over – Now Contact Centers Need Results

In this CX Today interview, Associate Editor, Rhys Fisher, speaks with Sundeep Boughan, Director of Sales Engineering at Puzzel, to unpack findings from the company's latest State of the Contact Centr...

12 Feb 18min

Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

In this CX Today interview, Valoir Principal Rebecca Wettemann explains why time-based metrics like AHT and FCR need a rethink—and what leaders should measure instead, from outcome quality and AI-to-h...

10 Feb 29min

Are AI Layoffs Breaking Customer Experience?

Are AI Layoffs Breaking Customer Experience?

In this discussion, CX Today’s Rhys Fisher speaks with Jim Eckes, Founder of TieTechnology, about the growing backlash against AI-first customer service strategies. With Amazon layoffs and rushed au...

9 Feb 20min

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

Rhys Fisher sits down with James Hughes, VP of Solutions at Sabio, to explore what’s really happening behind the scenes of AI’s rapid rise in the contact center world. With more than two decades of i...

4 Feb 19min

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Find out why leaders are rushing into AI under pressure from boards, competitors, and vendors, often without truly understanding how it works or putting the right guardrails in place. Adrian explains ...

3 Feb 32min

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

Waiting on hold has become a cultural meme for a reason. People now experience “instant” everywhere else, food deliveries, banking, streaming. So when support asks them to wait, it doesn’t feel normal...

3 Feb 26min

Redundancy Without Waste: The Smarter UCaaS and POTS-Dependent Devices Backup Strategy - Tango Networks

Redundancy Without Waste: The Smarter UCaaS and POTS-Dependent Devices Backup Strategy - Tango Networks

In this interview, Kristian McCann speaks with Lathan Lewis, Head of Products at Tango Networks, about a challenge every IT leader faces: keeping communications online without overspending. Throughout...

28 Jan 14min

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