20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch23 Mar 2016

20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market

Rebecca Kaden is a Partner at Maveron where she identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California, and New York. Rebecca also plays a leading role in Maveron's seed program, where they partner with emerging consumer companies at their earliest stages. She’s a Board Observer at August, Common, Darby Smart, Dolls Kill, Eargo, Earnest and General Assembly. Her outstanding achievements have been recognised by Forbes who included Rebecca is their annual '30 Under 30'. As always we would like thank the awesome team at Mattermark for providing us with all the data and analysis for the show today, check out Mattermark search here! In Today's Episode You Will Learn:

1.) How Rebecca made her way into the wonderful world of VC?

2.) Maveron have shown their belief in the consumerisation of IOT. What are Rebecca's thoughts on the space, how it is progressing, barriers that are preventing mass adoption?

3.) What is your take on the integration of messaging and chat with IOT? Whis there a recent broader market positivity towards chat interfaces at the moment?

4.) Maveron have also shown their likeability towards hardware investments so why is this? Why do Maveron not feel the broader VC market concerns of shipping, logistics? Are we seeing a shift in investing patterns in hardware?

5.) How do Rebecca approach the common problem with consumer startups transtioning from an early adopter market to a mass market product? What does Rebecca feel is the tipping point? What is necessary to make the transition from SF hipster client to everyone?

6.) What are the benefits are of having a narrow investing thesis (only consumer)? How has Rebecca found it? Is it challenging when finding companies you would like to invest in but are outside the mandate?

Items Mentioned In Today's Episode:

Rebecca's Fave Book:

Rebecca's Fave Blog or Newsletter:

Rebecca's Most Recent Investment:

As always you can follow The Twenty Minute VC, Harry and Rebecca on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! How many emails do you have in your inbox right now? A hundred? A thousand? The answer is too many. But here’s the thing—even though I knew I wanted to do something about it, I didn’t know how. It’s called SaneBox. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Visit sanebox.com/20VC today and they’ll throw in an extra $20 credit on top of the two-week free trial.

Episoder(1447)

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for Pum...

10 Jul 201520min

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

Ari Helgason is a VC at Dawn Capital in London and a former entrepreneur with operational experience in both London and New York. Prior to Dawn, Ari founded SaaS sales and workflow management system W...

8 Jul 201520min

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

Alessandra Sollberger is a VC at Mosaic Ventures, a new Silicon Valley style venture firm based in London, focussing on Series A rounds. Alessandra previously worked in private equity at Blackstone, c...

6 Jul 201518min

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Today is a very special show as James Wise, Principal at Balderton Capital turns the tables on Host of The Twenty Minute VC, Harry Stebbings. In today's brilliant interview by James we delve into what...

3 Jul 201521min

20 VC 050: Starting, Building and Selling in SaaS with the King of SaaS, Jason Lemkin, Managing Director @ Storm Ventures

20 VC 050: Starting, Building and Selling in SaaS with the King of SaaS, Jason Lemkin, Managing Director @ Storm Ventures

Jason Lemkin is Managing Director at Storm Ventures focussing on early stage SaaS and enterprise startups. Jason is an acknowledged thought leader in SaaS through his creation of the SaaStr community,...

1 Jul 201523min

20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners

20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners

Spencer Lazar is a Principal at General Catalyst Partners, based in New York City. He focuses on early stage software & internet investments, with a particular interest in online marketplaces, mobile ...

29 Jun 201526min

Founder's Friday 001: How to Create Great Company Culture with Anand Sanwal, Founder @ CB Insights

Founder's Friday 001: How to Create Great Company Culture with Anand Sanwal, Founder @ CB Insights

Anand Sanwal is the CEO and Co-Founder of CB Insights. Specifically, CB Insights tracks financing trends and private companies in the healthcare, industrial, technology, software, energy & utilities, ...

26 Jun 201524min

20 VC 048: What Do VC's Really Add To Startups with Christian Claussen, Managing Partner @ Ventech

20 VC 048: What Do VC's Really Add To Startups with Christian Claussen, Managing Partner @ Ventech

Quote of the Day: "Capital is a crappy differentiator". Dustin Dolginow Christian Claussen is a Managing Partner with Ventech, a VC firm with offices in Munich and Paris. He has 16 years of experience...

24 Jun 201522min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-politisk-preik
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
rss-pa-konto
liberal-halvtime
rss-sunn-okonomi