20VC: Why It Is All Still About User Growth and How To Address Retention For A Consumer Social App with Mike Mignano, Co-Founder & CEO @ Anchor
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch29 Apr 2016

20VC: Why It Is All Still About User Growth and How To Address Retention For A Consumer Social App with Mike Mignano, Co-Founder & CEO @ Anchor

Mike Mignano is the Co-Founder & CEO @ Anchor, the app that allows you to share and engage with your network via audio, essentially radio for the people. Prior to founding Anchor, Mike was Head of Product @ Aviary, prior to it's acquisition by Adobe. Anchor was one of the hottest products at SXSW this year and has received funding from our good friends at Homebrew, SV Angel, Betaworks, Eniac Ventures, Scott Belsky and many more. In Today's Episode You Will Learn:

1.) How did Mike come to found one of the hottest new audio startups, Anchor?

2.) Why have we seen such a renaissance of podcast listening? Will this continue in the long term future and if so, what will drive the long term future growth?

3.) How did Mike use the beta testing phase to learn and iterate on customer behaviour? Following this, how did he implement this feedback to create a community that could be harnessed on launch?

4.) When examining alongside Sarah Tavel's hierarchy of engagement, how does Mike address retention and the creation of virtuous loops within Anchor?

5.) How does Mike fundamentally attempt to menthes Anchor? At what level of growth can the cash taps be turned on? How can Anchor be made to be revenue generating for both the platform and content creators?

Items Mentioned In Today's Episode:

Mike's Fave Blog: The Skimm

Mike's Fave Book: Cat's Cradle

Sarah Tavel's Hierarchy of Engagement Jakob Nielsen UX Designer As always you can follow The Twenty Minute VC, Harry and Mike on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

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