OOO - A Web3 Marketing Podcast24 Mar 2025

#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

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Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.

Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.

Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.

a TL;DR

* Why and how to organise an ETH Event

* What kind of marketing works to promote it

* How do you tailor experiences for the participants

* Successful PR tactics to attract participants and sponsors

* and more.

Get in touch:

Daria - https://x.com/DariaStrategy or https://dariastrategy.com

Monika - https://x.com/monikabzajac

ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw

Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠

Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠

Timestamps:

00:00 Intros

03:12 Event Organization Insights

05:58 Marketing Strategies for Ethereum Events

09:07 Overcoming PR Challenges in Eastern Europe

11:46 Community Dynamics in Warsaw

14:54 Engaging Non-Technical Audiences

18:13 Structuring Speaker Tracks for Value

21:05 Effective Communication Channels

35:19 Engaging Content Strategies

37:32 Best Practices for Event Engagement

42:23 The Role of Hackathons in Development

48:01 Encouraging Gender Diversity

57:00 Lessons Learned from Organizing Events

01:01:09 Educational Resources in Web3

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