The Facebook Algorithm Explained for Marketers
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of Blit...
3 Nov 201745min
How Social Media Has Evolved and Where It Is Headed
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futur...
27 Okt 201745min
Chatbots: Marketing Automation via Messenger
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he ...
20 Okt 201743min
How to Get Leads and Customers at Events
Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev...
13 Okt 201741min
Creating Short, Snackable Videos for Instagram and Beyond
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the ...
6 Okt 201745min
YouTube Remarketing: How to Retarget People on YouTube
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He aut...
29 Sep 201743min
Product Evangelism: How to Evangelize and Create Advocates
Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador f...
22 Sep 201731min
How to Work With YouTube Influencers
Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world's top YouTube video mar...
15 Sep 201744min
