13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(285)

Big Bend Border Wall Lawsuits, FY27 Budget Cuts for BLM, and Boundary Waters Mining Protections Revoked - Public Lands News (April 6-17)

Big Bend Border Wall Lawsuits, FY27 Budget Cuts for BLM, and Boundary Waters Mining Protections Revoked - Public Lands News (April 6-17)

This week’s public lands news briefing covers:1. Recent Big Bend border wall lawsuits with Laiken Jordahl (Center for Biological Diversity)2. The proposed FY2027 Department of the Interior budget and ...

17 Apr 28min

219. Is Renting the Missing Link in an Outdoor Industry Circular Economy? with Reet Singh

219. Is Renting the Missing Link in an Outdoor Industry Circular Economy? with Reet Singh

What if the most sustainable outdoor product… is one that you never buy in the first place?The outdoor industry has spent years talking about circularity—repair programs, resale platforms, and recycli...

13 Apr 32min

218. Telling Stories of Crisis Without Despair: Making The Plastic Detox Documentary (Now on Netflix) with Josh "Bones" Murphy

218. Telling Stories of Crisis Without Despair: Making The Plastic Detox Documentary (Now on Netflix) with Josh "Bones" Murphy

Plastic has infiltrated every facet of our lives. It is essentially inescapable. And while plastic is now a normalized material that we interact with every day, the health impacts are becoming harder ...

6 Apr 37min

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

In this week's public lands news briefing, we cover three main stories:1. The Trump administration has begun the process of potentially reversing federal protections for the lands surrounding Chaco Cu...

3 Apr 23min

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

In recent years, more people than ever have been heading outdoors—discovering new trails, exploring public lands, and connecting with nature in ways that are shaping the future of outdoor recreation. ...

30 Mar 33min

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

What do you think of when you think of meditation? Many people think of meditation as only sitting still and clearing your mind, but in reality, mindfulness can happen through movement, sound, and att...

23 Mar 39min

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have two feature stories for you. What we cover this week:1. Oak Flat, a sacred indigenous site and popular rock cli...

20 Mar 25min

215. What You Didn't Know About Trawling in Alaska with David Bayes

215. What You Didn't Know About Trawling in Alaska with David Bayes

What happens when one of the world’s largest industrial fishing fleets operates alongside small coastal communities that depend on the same fish to survive?In Alaska, trawl fisheries—especially those ...

16 Mar 37min

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