13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(281)

Mike Lee's New Public Lands Proposals ft. Neal Clark, Over 500 New Oil & Gas Permits this Month, and Alaska's Fight for the Arctic - Public Lands News (Oct 27 - 31)

Mike Lee's New Public Lands Proposals ft. Neal Clark, Over 500 New Oil & Gas Permits this Month, and Alaska's Fight for the Arctic - Public Lands News (Oct 27 - 31)

Here's what happened during the week of October 27 - 31 with our Public Lands:- Mike Lee's three new proposals that threaten public lands with Neal Clark from the Southwest Utah Wilderness Alliance- N...

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202. Road Salt Threatens Our Freshwater Future with Brendan Wiltse

202. Road Salt Threatens Our Freshwater Future with Brendan Wiltse

Depending on where you live, if you’ve ever driven a snowy mountain road or parked your car after a winter storm, you’ve probably seen that familiar crust of salt left behind. It’s easy to think of ro...

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The Systematic Dismantling of 245 Million Acres of Public Lands with the Conservation Lands Foundation - Public Lands News (Oct 20 - 24)

The Systematic Dismantling of 245 Million Acres of Public Lands with the Conservation Lands Foundation - Public Lands News (Oct 20 - 24)

After a week off from our public lands news round-up, we are back with more updates as attacks on public lands continue despite the government shutdown. The government shutdown has many impacts on our...

24 Okt 202519min

201. What the Shutdown Really Means for our National Parks and Gateway Communities

201. What the Shutdown Really Means for our National Parks and Gateway Communities

In this episode, we visit Yosemite, Joshua Tree, and Sequoia–Kings Canyon to understand how the 2025 government shutdown is affecting park staff, local economies, and conservation efforts across the N...

20 Okt 202515min

Ski Expansion or Land Grab? ft. Steven Gnam, Land Management Plans Repealed ft. John Ruple, and Ambler Road Approval ft. Aaron Weiss - Public Lands News (Oct 6 - 10)

Ski Expansion or Land Grab? ft. Steven Gnam, Land Management Plans Repealed ft. John Ruple, and Ambler Road Approval ft. Aaron Weiss - Public Lands News (Oct 6 - 10)

This week on our public lands news round up for October 6 - 10, we cover:- Government shutdown enters it's 10th day with no end in sight- Mission Ridge ski expansion outside of Wenatchee, WA faces loc...

10 Okt 202533min

200. Are Antimicrobials the New PFAS? with Arlene Blum

200. Are Antimicrobials the New PFAS? with Arlene Blum

What if the same determination it takes to climb some of the world’s highest peaks was also the key to tackling some of the world’s biggest chemical threats?That’s the story of today’s guest, Arlene B...

7 Okt 202530min

What to Expect During the Government Shutdown ft. Brittany Leffel, New Access Rules for the CDT, and More - Public Lands News (Sept 29 - Oct 3)

What to Expect During the Government Shutdown ft. Brittany Leffel, New Access Rules for the CDT, and More - Public Lands News (Sept 29 - Oct 3)

In this episode (Sept 29 – Oct 3, 2025):Coal Expansion on Federal Lands – The Department of the Interior announced a plan to open 13.1 million acres to coal leasingGovernment Shutdown Impacts – Congre...

3 Okt 202522min

199. Mighty Earth Uncovers the RV Industry's Destructive Secret with Amanda Hurowitz

199. Mighty Earth Uncovers the RV Industry's Destructive Secret with Amanda Hurowitz

When most people think about recreational vehicles– you know, RVs, campers, they picture freedom — the open road, family vacations, maybe even a way of life. What probably doesn’t come to mind is defo...

29 Sep 202521min

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