13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(284)

144. Tips for Managing Hygiene Outdoors with Becca and Dani Titterton

144. Tips for Managing Hygiene Outdoors with Becca and Dani Titterton

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Protecting our Pets from Ticks, Preparing for Wildfires, and a Plastic Footprint Calculator

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143. Wild Caught vs. Farmed Fish: Which is More Sustainable? with Adra Kusnirova

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142. Can AI Technology Foster Connection within Outdoor Sports? with Jamie Grant

142. Can AI Technology Foster Connection within Outdoor Sports? with Jamie Grant

In episode 142, I am excited to introduce the topic of AI to the show. Technology plays a massive role in our daily lives, but also in shaping the outdoor industry and our experiences with the natural...

15 Jul 202428min

[Documentary Review] Devil Put the Coal in the Ground

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When West Virginia broke away from Virginia in 1861 at the start of the American Civil War, its founders did not agree upon the Confederacy or the role of the state in the war. They were, however, uni...

9 Jul 202415min

141. The Wonder and the Worry: The Power of Storytelling in Times of Environmental Crisis with Chris and Louise Johns

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There is wonder in storytelling, whether through words, film, photography, music, dance, or painting. Any form of art requires a deep wonder and admiration for the subject or muse. Growing up in a wor...

8 Jul 202444min

140. Hiking in Bear Country? Bear Biologist, Sydney Stephens, Wants You To Learn to Coexist

140. Hiking in Bear Country? Bear Biologist, Sydney Stephens, Wants You To Learn to Coexist

In episode 140, we enter bear country. Now, we’ve talked about bears on the show before with bear biologist Garret Tovey (Episode 85). That episode is a must-listen if you are planning to enter the be...

1 Jul 202441min

Stonehenge Protesters, Climate Justice and Militarization, Plastic Free July, and More

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In this edition of In the News, we cover: 1. Why climate protesters painted Stonehenge and why you should pay attention Inspo: https://www.tiktok.com/@liloceanpaige/video/7383069081353604383Sources:ht...

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