13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(284)

104. Finding the Right Trails for Your Needs with Hope Rowan

104. Finding the Right Trails for Your Needs with Hope Rowan

In episode 104 of the Outdoor Minimalist podcast, we dive into how to identify your needs when choosing a hiking trail. There are many online resources and ways to discover new trails, but who is maki...

18 Sep 202335min

103. One Shirt for Every Adventure with Jen Loofburrow

103. One Shirt for Every Adventure with Jen Loofburrow

How does minimalism fit into your outdoor adventure wardrobe? Is it possible to have one shirt that works for every one of your adventures? In episode 103 of the Outdoor Minimalist podcast, we aim t...

11 Sep 202332min

102. How to Prepare for a Natural Disaster with Brad Greer

102. How to Prepare for a Natural Disaster with Brad Greer

We talk a lot about how we impact the environment on this show, but what about how the natural world impacts us? It is no secret that climate change has upped the ante regarding extreme weather event...

5 Sep 202335min

101. How Sustainable (and Ethical) is Wool? with Mike Sombery

101. How Sustainable (and Ethical) is Wool? with Mike Sombery

In episode 101 of the Outdoor Minimalist podcast, we get into the nitty gritty of wool production and answer the question: How sustainable and ethical is wool? Wool is a widely used natural fiber in ...

29 Aug 202348min

EPISODE 100

EPISODE 100

100 episodes - I can't believe we are here! The podcast has been out for almost two years now, and while we've missed a week or two here and there, you've joined us every Monday to explore a new topic...

21 Aug 20231h 18min

99. How Sustainable is Vanlife? with Dave Santillo

99. How Sustainable is Vanlife? with Dave Santillo

Episode 99 - can you believe that we are almost to 100?! I certainly can’t! And we have a special 100th episode next week featuring the rest of the Outdoor Minimalist team, Alex and Ethan. When I star...

15 Aug 202355min

98. How Not to Die in the Wilderness with Andrea Lankford

98. How Not to Die in the Wilderness with Andrea Lankford

When we enter wild landscapes, no matter how remote, there is an inherent risk. A risk that we could be injured, that we encounter a wild animal, become lost, or, worst case scenario, succumb to foul ...

7 Aug 202325min

97. The Trend of Minimalism in Photography with Daniel J. Cox

97. The Trend of Minimalism in Photography with Daniel J. Cox

In episode 97, we are diving into a world that is a bit foreign to me but has fascinated me for a long time: wildlife photography. Many listeners likely enjoy photography as a hobby or profession. Thi...

1 Aug 202337min

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