13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(282)

31. How Do You Know What You Can Recycle? with Courtney Lane

31. How Do You Know What You Can Recycle? with Courtney Lane

In episode 31 of the Outdoor Minimalist Podcast, we are tackling the topic of recycling. This isn’t necessarily niched to the outdoor industry, but it is a topic that I get a lot of questions about so...

11 Apr 202233min

30. Outdoor Industry Involvement in Reforestation Projects with Mindy Crowell

30. Outdoor Industry Involvement in Reforestation Projects with Mindy Crowell

In episode 30 of the Outdoor Minimalist Podcast, we are talking about reforestation projects! This is a really interesting and important topic because how reforestation is done and how companies claim...

4 Apr 202234min

29. The Role of Environmental Regulation in the Outdoor Industry with Jeff Baierlein

29. The Role of Environmental Regulation in the Outdoor Industry with Jeff Baierlein

In episode 29 of the Outdoor Minimalist Podcast, we are talking about regulation in the outdoor industry and what that looks like. Now, this is a topic that has always interested me but I didn’t know ...

28 Mar 202227min

28. How to Poop Outside with Monica Aguilar

28. How to Poop Outside with Monica Aguilar

In episode 28 of the Outdoor Minimalist podcast, we talk about the all important topic of pooping in the woods. If you’re a backpacker, in particular, my guess is you’ve had countless discussions abou...

21 Mar 202232min

27. Why You Need a Pee Rag (if you squat when you pee) with Anastasia Allison

27. Why You Need a Pee Rag (if you squat when you pee) with Anastasia Allison

In episode 27 of the Outdoor Minimalist podcast, we explore the idea of using pee rags in the backcountry in a bit more detail. If you are a person with a vulva, and you squat when you pee, a pee rag ...

14 Mar 202246min

26. Parkscriptions: Your Prescription to Get Outside with Todd Elsworth

26. Parkscriptions: Your Prescription to Get Outside with Todd Elsworth

Have you ever wished you could get a doctor’s note to go take a hike? Well, in episode 26 of the Outdoor Minimalist podcast, we discuss parkscriptions– your prescription to get outside. It is no secre...

7 Mar 202227min

25. What is Lead Free Fishing? with John King

25. What is Lead Free Fishing? with John King

In episode 25 of the Outdoor Minimalist podcast, we are discussing lead-free fishing. I’ve done a few fishing-specific episodes, mostly fly fishing, and I was excited to host an epsiode that focuses o...

28 Feb 202240min

24. Identifying Your Needs: Adventure, Gear, and Safety with Moose Mutlow

24. Identifying Your Needs: Adventure, Gear, and Safety with Moose Mutlow

In episode 24 of the Outdoor Minimalist podcast, we discuss needs. More specifically personal needs when it comes to adventures, outdoor gear, and safety. During COVID-19, we saw a dramatic influx of ...

21 Feb 202241min

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