13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(282)

Protecting the Western Arctic ft. Alaska Wilderness League and the Potential Repeal of the Roadless Rule ft. Outdoor Alliance - Public Lands News (July 28 - August 1)

Protecting the Western Arctic ft. Alaska Wilderness League and the Potential Repeal of the Roadless Rule ft. Outdoor Alliance - Public Lands News (July 28 - August 1)

In this episode, we cover two urgent and unfolding stories:The Trump administration’s rollback of safeguards in the Western Arctic with Andy Moderow from the Alaska Wilderness LeagueThe USDA’s plan to...

1 Aug 202529min

191. Scaling Climate Solutions in the Outdoor Industry with Andrea Paulson

191. Scaling Climate Solutions in the Outdoor Industry with Andrea Paulson

When we think about reducing the environmental impact of our outdoor gear, we often focus on the materials we can see, like recycled fabrics or plant-based alternatives. But what about the processes b...

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Public Lands are "Open for Drilling" ft. The Wilderness Society, USDA Reorganization, and FY2026 Budget Updates - Public Lands News (July 21 - 25)

Public Lands are "Open for Drilling" ft. The Wilderness Society, USDA Reorganization, and FY2026 Budget Updates - Public Lands News (July 21 - 25)

This week in the Outdoor Minimalist public lands news review, we cover:USDA’s major reorganization planWhat it means for the U.S. Forest Service and wildfire responseHow agency relocations and office ...

25 Jul 202529min

190. Inside the Fight to Save the Endangered Species Act with Ramona McGee

190. Inside the Fight to Save the Endangered Species Act with Ramona McGee

In episode 190 of the Outdoor Minimalist podcast, we’re discussing urgent threats facing wildlife protections in the United States: the ongoing dismantling of the Endangered Species Act under the Trum...

21 Jul 202539min

FY26 Budget Cuts, Fossil Fuel Expansion, and Burgum's Visit to Alcatraz - Public Lands News (July 14 - 18)

FY26 Budget Cuts, Fossil Fuel Expansion, and Burgum's Visit to Alcatraz - Public Lands News (July 14 - 18)

From staffing crises in national parks to energy dominance expansion across millions of acres of public land, here’s what you need to know:FY26 Budget Breakdown: The House released its draft Interior-...

18 Jul 202519min

189. Trump's "Big Ugly Bill" Passed without Land Sales, but the Fight for Public Lands Continues with Land Tawney

189. Trump's "Big Ugly Bill" Passed without Land Sales, but the Fight for Public Lands Continues with Land Tawney

Remember when Mike Lee’s 3.3 million-acre land sales were making headlines, what felt like every few seconds? It was all over social media; every conservation organization was talking about it, and ev...

14 Jul 202529min

Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

In this week’s episode, we cover sweeping public lands news from June 30 to July 11, including:The "Trump Tax" and what it means for public lands, drilling, and park funding (https://www.congress.gov/...

11 Jul 202514min

188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

For today’s episode, we’re featuring a conversation Meg recorded with Nick Mucha, one of the editors of Patagonia’s new book: Tools to Save Our Home Planet: A Changemaker’s Guidebook and Patagonia's S...

30 Jun 202535min

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