13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(282)

Rollback of Single-Use Plastics Bans in National Parks and the Push to Rewrite American History - Public Lands News (May 26 - 30)

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183. Our Thoughts on Netfix's Viral 'Buy Now' Documentary (Consumerism, AI, and The Shopping Conspiracy)

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Staffing Cuts at the National Park Service and Forest Service and an Uptick in Gas Lease Sales - Public Lands News (May 19 - 23)

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This week, we’re breaking down a sweeping federal budget package passed by the House on May 22 and what it means for America’s public lands, waters, and environmental protections.In this episode:The p...

23 Mai 20259min

182. Fostering Sustainabe Outdoor Habits as We Age with Linden Loren

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19 Mai 202527min

The One Big Beautiful Bill Act and What it Means for Public Lands - Public Lands News (May 12 - 16)

The One Big Beautiful Bill Act and What it Means for Public Lands - Public Lands News (May 12 - 16)

This week, we break down the whirlwind of public lands policy battles happening in Congress and at the Department of the Interior. But it’s not all grim. We also share a couple glimmers of good news, ...

16 Mai 202512min

181. Tips to Naturalize Your Yard from a 'Bad Naturalist' with Paula Whyman

181. Tips to Naturalize Your Yard from a 'Bad Naturalist' with Paula Whyman

What does it really mean to restore the land, and where do you even begin when faced with the complexity of ecological repair?In episode 181 of the Outdoor Minimalist podcast, I’m joined by Paula Whym...

12 Mai 202531min

Federal Staff Cuts Continue and Land Sale Provision Announced for Nevada and Utah - Public Lands News (May 5 - 9)

Federal Staff Cuts Continue and Land Sale Provision Announced for Nevada and Utah - Public Lands News (May 5 - 9)

In this week’s episode, we cover the details of the budget reconciliation package, the agencies and communities affected, and what you can do to help stop these devastating moves before Memorial Day.�...

9 Mai 202511min

180. Tariffs Threaten Sustainable Brands, Even if They Manufacture in the U.S.

180. Tariffs Threaten Sustainable Brands, Even if They Manufacture in the U.S.

In this episode, we pull back the curtain on how sweeping new tariffs are already hitting the outdoor industry and reshaping the landscape for small, sustainable brands, including those that manufactu...

5 Mai 202514min

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