63. An Inside Look Into Changing Product Packaging Design with Shannon O'Grady

63. An Inside Look Into Changing Product Packaging Design with Shannon O'Grady

In episode 63 of the Outdoor Minimalist podcast, we are taking an inside look into what it takes to change product packaging design. This process likely looks different for every company, but today we get to learn from one company's experience as they moved from plastic packaging to a more sustainable steel container.

To break down what went into this process and how they landed on this packaging change, I had the pleasure of hosting Shannon O’Grady.

Shannon O'Grady has her Ph.D. in nutritional physiology from the University of Utah and is the Chief Product Officer of Gnarly Nutrition, a Salt Lake-based sports supplement company whose focus is to create clean, natural and effective supplements for active individuals. Her research in nutritional physiology and her own obsession with sports nutrition has made her a strong spokesperson in the space of nutrition for athletes of all disciplines. A mother of two and competitive athlete herself, Shannon is continuously looking at the crossroads between training and nutrition for insights on improving performance, reducing injury and increasing longevity.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

Gnarly Nutrition

WEBSITE: https://gognarly.com/

INSTAGRAM: https://www.instagram.com/gnarlynutrition/?hl=en

FACEBOOK: https://www.facebook.com/GnarlyNutrition/

Contact Shannon: shannon@gognarly.com

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EPISODE RESOURCES

Terracycle

NPR - Plastic Recycling is Practically Impossible

Prana Responsible Packaging Movement

Plastic Impact Alliance

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