Building a Fashion Brand True to Yourself: The Big Favorite
Momentum10 Jun 2024

Building a Fashion Brand True to Yourself: The Big Favorite

Eleanor Turner, Co-Founder of The Big Favorite, found a button in her father's basement that unraveled a hidden past in fashion manufacturing. A century later, this discovery sparked her mission for sustainable, circular fashion in a category that can't be reused – basics and undergarments. In this episode, Eleanor shares stories from her days at top American fashion houses like Tommy Hilfiger, Tory Burch, and working with Mickey Drexler at J.Crew. Today, she's building a brand true to herself and inspiring others to live out their true purpose.


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https://thebigfavorite.com/

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