EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer30 Okt 2025

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer?

Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions, and the latest reporting tools aimed at advertisers.

Greg brings a reality check on ad controls, while strong opinions surface on Meta's anti-scam efforts and the future of paid search amid rapidly changing platforms.

Don't miss the wrap-up as the hosts share practical advice, highlight upcoming releases, and tease next week's episode. Tune in for sharp analysis and timely commentary on the hottest news shaping digital marketing, right here on EDGE of the Web!

News from the EDGE:

[00:02:41] OpenAI introduces ChatGPT Atlas, a built-in web browser

[00:10:25] Massive AWS outage disrupts Fortnite, Alexa, Snapchat, and other major apps

[00:13:50] EDGE of the Web Sponsor: PreWriter.AI

[00:15:01] Meta rolls out new scam alerts to safeguard older users

Special News Segment:

[00:21:31] Google Ads Text Guidelines Now Rolling Out?

[00:24:48] Google Ads quietly tests auto-setting "New Customer Value"

[00:28:41] Google Ads to permanently delete canceled accounts after six months

[00:32:34] EDGE of The Web Sponsor: Inlinks (WAIKAY)

[00:34:43] Improving navigation and introducing a new control for ads on Google Search.

[00:39:57] Google opens Shopping Ads to physical goods subscriptions

[00:43:21] Google Ads Missed Growth Opportunities Tab

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @gregfinn

X: @TheMann00

X: @EDGEWebRadio

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(844)

683 | News from the EDGE | Week of 5.13.2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI...

18 Mai 202440min

682 | Real World E-E-A-T w/ Michael Lewittes

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael ...

16 Mai 202443min

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newsca...

8 Mai 202450min

680 | Authentic AI w/ Michel Fortin

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be...

7 Mai 202440min

679 | News from the EDGE | Week of 4.29.2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ...

3 Mai 202432min

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funne...

2 Mai 202437min

677 | Fending off Local Attacks w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second inter...

24 Apr 202445min

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, ...

16 Apr 202439min