601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, and rebuilt into a nine-figure company with 20+ products and collaborations with brands like Spanx and Pucci. From surviving massive layoffs to mastering profitability and rebuilding from the ground up, this is a raw, unfiltered look at what it takes to build, lose, and rebuild a modern fitness empire. What you’ll learn from this interview: • How Bala grew from a $5K side hustle to a nine-figure global brand • The story behind their $900K Shark Tank deal with Mark Cuban & Maria Sharapova • What really happened after the COVID fitness boom — and how they recovered • The leadership lessons from scaling a 30-person team down to 3 and back again • How to manage co-founding a company with your partner without burning out • The strategy behind Bala’s collaborations with Spanx and major lifestyle brands • How to protect your IP, handle copycats, and stay focused on innovation • Why Natalie is now mentoring founders and writing The Bala Playbook to share hard-won lessons By the end of this interview, you’ll walk away with a roadmap for building a resilient, profitable, and enduring brand — and the mindset to navigate every high and low along the journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠https://your.omnisend.com/foundr⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠https://www.foundr.com/startdollartrial⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠ → Already have a store? Apply here → ⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH NATALIE HOLLOWAY Website → https://shopbala.com/ Instagram → https://www.instagram.com/natalieholloway/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠https://bit.ly/2uyvzdt⁠⁠ Website → ⁠⁠https://www.foundr.com⁠⁠ Instagram → ⁠⁠https://www.instagram.com/foundr/⁠⁠ Facebook → ⁠⁠https://www.facebook.com/foundr⁠⁠ Twitter → ⁠⁠https://www.twitter.com/foundr⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/company/foundr/⁠⁠ Podcast → ⁠⁠https://www.foundr.com/podcast

Episoder(586)

155: Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom

155: Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom

In 2011, four lads from Dublin were running a successful business that let programers and engineers know when a user encountered a problem with their program. The problem was that none of them were pa...

5 Jul 201743min

154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck. That's where Clate Mask, CEO of Infusionsoft...

29 Jun 201740min

153: How to Survive Entrepreneurial Failure with Steve Olsher of liquor.com

153: How to Survive Entrepreneurial Failure with Steve Olsher of liquor.com

In his lifetime as an entrepreneur, Steve Olsher has crashed, burned, and reinvented himself in the face of tremendous failure. But for Olsher, there was never any other path. If you can relate, he's ...

23 Jun 201750min

152: How to Build a Business You Care About More Than Paying Your Own Bills with Adam Braun of MissionU

152: How to Build a Business You Care About More Than Paying Your Own Bills with Adam Braun of MissionU

Getting rich is for amateurs. A real entrepreneur, one with serious guts and vision, wants to make the world a better place. If that's you, it's time to enter the world of social enterprise—business t...

14 Jun 201746min

151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson

151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson

Russell Brunson knows a ton about building effective marketing funnels. It's a skill he learned after spending nearly 10 years making money online by building funnels for all sorts of things, from pot...

8 Jun 201736min

150: Becoming Masterful with Money with Tony Robbins

150: Becoming Masterful with Money with Tony Robbins

Tony Robbins advises billion-dollar CEOs, celebrities, even heads of state, but today, he's going to show you how to become a master of money. The New York Times-bestselling author has once again topp...

31 Mai 201745min

149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

In 2012, Gretta Rose van Riel, like most aspiring entrepreneurs, found herself spending all of her free time building a business. It was nothing more than a passion project at the time, something to d...

24 Mai 20171h 15min

148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

In this very special episode of the Foundr Podcast, we answer all the questions you've ever had about building an ecommerce business and more! The first installment in what we're calling the Foundr In...

17 Mai 201755min

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