HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

It was a love for Ricky Martin that started it all... Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon after selling mitú in 2020, she launched Suma Wealth to help young Latinos build wealth and navigate the complex American financial system. This week on How I Built This Lab, Beatriz takes Guy on a journey through her career in media production and her more recent pivot to financial services. She also discusses the importance of a culture-first approach to serving Latino customers, and the interactive and educational approach her new company is taking to close the Latino wealth gap. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(880)

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

Heather Hasson and Trina Spear saw an opportunity nobody else seemed to notice: millions of healthcare workers were spending long days in uncomfortable, ill-fitting scrubs. So they set out to reinven...

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Advice Line with Seth Berkowitz of Insomnia Cookies

Advice Line with Seth Berkowitz of Insomnia Cookies

Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the...

23 Okt 43min

Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving u...

19 Okt 1h 8min

Advice Line with Tara Bosch of SmartSweets

Advice Line with Tara Bosch of SmartSweets

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her su...

15 Okt 47min

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

12 Okt 1h 21min

Advice Line with Nick Green of Thrive Market

Advice Line with Nick Green of Thrive Market

Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing hi...

8 Okt 45min

10 Years of How I Built This:  A Decade of Innovation, Risk and Reinvention

10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched...

5 Okt 1h 15min

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about ...

1 Okt 47min

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