HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

It was a love for Ricky Martin that started it all...

Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon after selling mitú in 2020, she launched Suma Wealth to help young Latinos build wealth and navigate the complex American financial system.

This week on How I Built This Lab, Beatriz takes Guy on a journey through her career in media production and her more recent pivot to financial services. She also discusses the importance of a culture-first approach to serving Latino customers, and the interactive and educational approach her new company is taking to close the Latino wealth gap.

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Episoder(803)

Advice Line with Jane Wurwand of Dermalogica (December 2024)

Advice Line with Jane Wurwand of Dermalogica (December 2024)

Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the im...

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Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging companies ...

1 Des 20251h 3min

Advice Line with Bill Creelman of Spindrift

Advice Line with Bill Creelman of Spindrift

Bill Creelman, CEO and founder of Spindrift, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solving one problem...

27 Nov 202548min

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a pr...

24 Nov 20251h 4min

Advice Line with Anthony Casalena of Squarespace

Advice Line with Anthony Casalena of Squarespace

Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help peopl...

20 Nov 202548min

Gymshark: Ben Francis.  From pizza delivery to billion-dollar fitness brand.

Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a fro...

17 Nov 20251h 16min

Advice Line with Chet Pipkin of Belkin International

Advice Line with Chet Pipkin of Belkin International

Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy dril...

13 Nov 202547min

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a li...

10 Nov 202550min

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