HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

It was a love for Ricky Martin that started it all...

Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon after selling mitú in 2020, she launched Suma Wealth to help young Latinos build wealth and navigate the complex American financial system.

This week on How I Built This Lab, Beatriz takes Guy on a journey through her career in media production and her more recent pivot to financial services. She also discusses the importance of a culture-first approach to serving Latino customers, and the interactive and educational approach her new company is taking to close the Latino wealth gap.

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Episoder(803)

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Dr. Dennis Gross Skincare: Dennis and Carrie Gross

Dr. Dennis Gross Skincare: Dennis and Carrie Gross

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24 Mar 202550min

Advice Line with Leah Solivan of Taskrabbit (September 2024)

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Skype and Kazaa: Niklas Zennström

Skype and Kazaa: Niklas Zennström

In the early 2000s, one of the most popular pieces of software in the world was a free peer-to-peer file-sharing network called Kazaa. It was launched by two Scandinavian entrepreneurs, Niklas Zennstr...

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Advice Line with Jenn Hyman of Rent The Runway

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13 Mar 202545min

SpotHero: Mark Lawrence

SpotHero: Mark Lawrence

After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in 2011, they launched SpotHero as a peer-to-peer ser...

10 Mar 20251h 7min

Advice Line with Alberto Perlman of Zumba

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6 Mar 202549min

PayPal: Max Levchin (June 2022)

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During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as ...

3 Mar 20251h 23min

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