Martin Bradley: ABC’s of Customer Insights
NEXT.io Podcast15 Des 2022

Martin Bradley: ABC’s of Customer Insights

🎙 Podcast with Michael Pedersen and Martin Bradley, Director of MTM Sports

Its no secret that our industry as a whole could do a lot better when it comes to market research and customer insights. In this podcast Michael and Martin break down all the usual barriers like costs, lengthy processes and more. And how to take customer insight data and turn that into a narrative.

ABOUT MARTIN BRADLEY
Martin has researched the iGaming industry for over 10 years. In that time, he has helped iGaming clients across the world, from the biggest to the smallest, develop products, services and marketing material that have shaped the industry over the last decade by bringing the player’s voice to the fore.

_____
This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:
Pragmatic Solutions. – Leading iGaming platform technology.

Sponsored by:
Pragmatic Play & Playson

Episoder(471)

#21 - Petra Blixt, CMO - Svenska Spel Sports & Casino AB

#21 - Petra Blixt, CMO - Svenska Spel Sports & Casino AB

Petra Blixt is an experienced leader within digital marketing and sales with a broad background from various different industries. Since January 2020 she holds the position as CMO at Svenska Spel Spor...

16 Sep 202036min

#20 - Mikael Hansson, CEO - Enteractive (Player reactivation secrets)

#20 - Mikael Hansson, CEO - Enteractive (Player reactivation secrets)

Mikael Hansson is the Founder and CEO of Enteractive the leading player reactivation company driving revenues for iGaming brands across the world. He graduated from LIU, Sweden, with a Masters of Sci...

11 Sep 202052min

#19 - Alexander Grabner-Jarlung, TEDx Speaker Coach (Communication & storytelling)

#19 - Alexander Grabner-Jarlung, TEDx Speaker Coach (Communication & storytelling)

Alexander Grabner Jarlung has spent many years studying with the help of David JP Phillips and his methods the ability to convey the wonderful techniques of storytelling and public speaking. The last ...

1 Sep 202055min

#18 - Martin Collins, Director of Business Development GiG

#18 - Martin Collins, Director of Business Development GiG

With 2 decades of experience in digital markets, Martin has a passion and drive to help organisations flourish. Through both internal and external strategic analysis, he can drive positive improvement...

25 Aug 202046min

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

Martin Lycka, solicitor, is Director of Regulatory Affairs at GVC Holdings. Martin has been senior legal and regulatory advisor to global listed gambling business for over 10 years. He serves as Vice ...

18 Aug 20201h 3min

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Duringa recent iGaming NEXT: Power Hour, Pierre discusses how to nagivate through the current challenges in order to win the year 2030, with Tsachi Maimon, CEO of Aspire Global.

12 Aug 202031min

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

Scott joined Hero Gaming April 2020 as CMO. Prior he was CPO and then of language learning app, Lingvist. Prior to Lingvist, Scott Joined Gamesys as Chief Product Owner and went on to lead Virgin Poke...

6 Aug 202052min

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

In this fireside chat, Pierre & Pontus Lindwall discuss if the iGaming industry will consolidate into only a few powerful players

5 Aug 202022min

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