EP71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one of the highest-ROI channels in eCommerce.

Joining the crew is special guest Rytis Lauris, CoFounder and CEO of Omnisend, who breaks down the numbers behind email performance and why, despite the headlines, email is very much alive and driving predictable revenue for brands.

What you’ll learn in this episode:

- Why email marketing still outperforms every “email is dead” narrative.

- The automated flows responsible for 87% of automated email revenue (and how to optimize them).

- How contextual segmentation + personalized journeys improve conversion and retention.

- Where AI meaningfully enhances strategy vs. where humans still win.

- Tactical tips for improving welcome, cart, browse, post-purchase, and subscription flows.

- How brands are weaving SMS + email together for smarter lifecycle marketing.

- Common customer experience pitfalls and how to fix them.

- Small tweaks that lead to big wins in subscription + upsell strategy.

Whether you’re running a brand, agency, or SaaS platform, this episode is your tactical guide to leveling up your lifecycle marketing, unlocking more revenue, and engaging customers in smarter, more automated ways.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com

Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/

Subscribe to the pod at https://asompod.com

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00:00 Teaser Trailer

02:21 Special Guest Introduction

05:26 Email Marketing Insights

09:07 The Power of Automated Emails

12:21 Advanced Email Strategies

25:06 Early Stage Email Automation Tips

27:42 Customer Experience Issues

28:01 Subscription Email Tweaks

29:42 Upsell Opportunities

30:32 BattlBox Subscription Feedback

31:10 NPS and Customer Engagement

32:10 Marketing Automation Tips

44:11 AI in Marketing Automation

51:58 Conclusion and Final Thoughts

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:a

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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