On The Brink Podcast4 Feb 2025

Episode 372: Devan Gonzalez

Devan Gonzalez is a mindset-driven entrepreneur, CEO of Strive 11 Fitness, host of The Mindset Cafe podcast, and the Best-Selling Author of Money Muscle Mindset: The Underground Playbook for Aspiring Gym Owners. Devan brings a powerful combination of grit, strategy, and inspiration to every podcast interview. Starting his journey as a martial arts instructor at just 13, he uncovered a passion for fitness, mentorship, and personal development. This passion fueled his evolution into a dynamic leader in the fitness industry. By 20, Devan had built a thriving 6-figure personal training business—achieved entirely in-person, bucking the trend of today's online models. His reputation for transforming lives, from athletes to fitness novices, set the foundation for even greater success. At 28, Devan turned a vision into reality by opening his own gym, creating a fitness community centered on personal growth and resilience. Not one to stop at good, he co-founded Strive 11 Fitness, a revolutionary fitness franchise that eliminates class times, making it the ideal solution for busy people. By 31, Devan had ascended to CEO of Strive 11 International, Inc., scaling the business while mentoring franchisees to replicate his success. As the host of The Mindset Cafe Podcast, Devan reaches a global audience, sharing strategies for breaking through mental barriers, mastering mindset, and achieving long-term success. His personal story resonates with entrepreneurs, fitness enthusiasts, and anyone striving for greatness.

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