How to Become a Florist - Top Tips & Navigating the Floral Industry with the Experts

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers.

Whether you're just starting your floristry journey, a year or two into training, or a seasoned professional, this episode is packed with insights you won't want to miss. Learn about:

Building Your Network: Why connecting with other florists and joining supportive communities like the Floristry Geek Facebook group is crucial for growth and shared knowledge.

Staying Current: How resources like the Flowers to Trade Club keep you updated on everything from HR to legal advice, and the latest trends from major shows like Chelsea Flower Show.

Mastering the Business of Flowers: Viv Bradford shares her expertise on the essential administrative systems, including contracts, risk assessments, and email templates, vital for setting up and running a successful floristry business. She also touches on crucial aspects like understanding grades and ripeness when buying flowers.

Marketing & Getting Customers: Get creative strategies for attracting clients, from hosting workshops and demonstrations to leveraging local partnerships and pre-selling bouquets to manage stock and minimize waste.

Navigating Challenges: Practical solutions for common hurdles, including managing deliveries without a car, and finding reliable local sources for flowers and foliage.

Flower Care & Longevity: Learn expert tips for keeping your blooms fresh, especially wedding bouquets in hot weather, including surprising hacks and conditioning techniques for various flowers and foliage. Su Whale also highlights why some garden-grown flowers aren't suitable for cutting and what to look for when buying from wholesalers.

This conversation is a must-watch for anyone passionate about floristry, offering a glimpse into the realities and rewards of the industry from those who know it best.

Ready to turn your passion into a profession?

Kays Flower School offers comprehensive online floristry training that empowers you to learn from anywhere in the world! Our modules cover everything from foundational skills to advanced techniques, ensuring you gain the knowledge and confidence to launch and grow your own successful floral business.

Learn more about Kays Flower School's online courses and start your floristry journey today!

Connect with our Guests:

Viv Bradford: Check out her Flower Bibles and Admin Package. Find her writing on the Flowers to Trade Club.

Instagram: https://www.instagram.com/thefloristrygeek/

Facebook: https://www.facebook.com/groups/740717866762876

https://mrsbeesflowercompany.co.uk/flower-delivery-stamford/resources-for-florists

Su Whale: Explore her incredible floristry books Follow her on Instagram and Facebook for updates from Chelsea and other major flower shows.

Instagram: https://www.instagram.com/sunflower_suw/

Facebook: https://www.facebook.com/su.whale

https://www.jagopublishing.co.uk/jago/index.asp

Don't forget to like, comment, and subscribe for more expert insights and floristry inspiration!

#FloristryTraining #KaysFlowerSchool #OnlineLearning #FlowerBusiness #VivBradford #SuWhale #FloristLife #FlowerIndustry #FloralDesign #CareerChange #Entrepreneurship #FlowerSchool #FloralEducation #BloomInZoom #FloristryTips #GrowYourBusiness #LearnFloristryOnline #ChelseaFlowerShow #BloomIreland

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Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us