The Flower Podcast9 Apr 2024

The Future of Floristry: Rita Feldmann of The Sustainable Floristry Network

Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever.

Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita's floral journey began in her childhood at her family's flower stand in Melbourne, Australia, and her passion for flowers, combined with a solid background in botany, eventually led her to establish a successful wedding and events business. However, it was her pioneering #nofloralfoam campaign in 2017 that marked a significant shift towards sustainable practices in floristry. This initiative laid the groundwork for The Sustainable Floristry Network in 2019, a platform dedicated to educating florists on eco-friendly practices.

In this episode, we discuss Rita's journey from a local flower stand to spearheading sustainability in floristry, including the network's first training program, Foundation in Sustainability. Join us as we explore how sustainability is reshaping the future of floristry with Rita Feldmann.

Learn more about Rita Feldmann and the Sustainable Floristry Network and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

The Gardener's Workshop

Real Flower Business

Accent Decor

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